What if we talked about animated CTAs?
Posted: Tue Apr 22, 2025 6:35 am
A survey conducted by Mailmodo indicates that 67% of digital marketers use GIFs in their emails. Now, APNG (Animated Portable Network Graphics) is a more sophisticated version of GIF, an open standard for animated bitmap graphics and an alternative to MNG (Multiple-image Network Graphics).
The first image is a GIF, and the vietnam mobile database is an APNG image. Can you see the difference in image quality?
email design trends
10. Colored and patterned drop shadows
Sometimes the best digital marketing trends are the simplest, like those that refresh a design element in a surprisingly effective way. And for 2023, drop shadow, especially for CTA buttons, is making a comeback.
Drop shadow is one of the most common design features used to create the illusion of a physical button instead of a square link. But the new drop shadow trend is stylized with solid colors and patterns, making page elements stand out through a bold outline.
While this trend isn't exactly new, it provides both a tactile sensation (essential in a digital environment) and an explosion of joyful colors.
email design trends
Yes, a click on the CTA is what we create the email for, and so, we have heard time and time again that it is imperative to make the CTA prominent in the email design. While using bold colors and careful placement of the CTA are good techniques, an animated CTA can be a game-changer for you in 2023. You can either create a CTA GIF or use CSS animation to make it lighter. Now, you can either animate the CTA itself or use animation around the CTA to grab the reader's attention.
email design trends
12. What about memes?
Memes are everywhere. You can now see many brands using this engaging form of content to stand out with their emails and newsletters. What makes memes so popular? The fact that they express a thought or emotion more effectively. However, you need to use them to make a point, not just because they're trendy. A meme should complement your main content and not distract the reader.
For it to be effective:
Keep in mind that a meme is effective when it is tied to a current event or trend;
Show the meme to your team before sending it to make sure it isn't perceived as inappropriate or offensive.
Check out this awesome meme in the Really Good Emails email.
13. Data is also popular in your emails
It's often said that emotions drive purchases in digital marketing. While this may be true, you can't simply cater to emotions to persuade your audience—you also need to appeal to their logical minds.
Today's consumers are more aware than ever before. They understand marketing strategies and can spot false promises. That's where data comes in.
By displaying data in your business emails and newsletters, you can;
Make a convincing offer;
To show authority on a subject;
Create personalized experiences.
Okay, numbers matter, but how do you use them?
Display custom data, such as monthly/annual reviews;
Display the number of products sold;
Cite a relevant study.
The first image is a GIF, and the vietnam mobile database is an APNG image. Can you see the difference in image quality?
email design trends
10. Colored and patterned drop shadows
Sometimes the best digital marketing trends are the simplest, like those that refresh a design element in a surprisingly effective way. And for 2023, drop shadow, especially for CTA buttons, is making a comeback.
Drop shadow is one of the most common design features used to create the illusion of a physical button instead of a square link. But the new drop shadow trend is stylized with solid colors and patterns, making page elements stand out through a bold outline.
While this trend isn't exactly new, it provides both a tactile sensation (essential in a digital environment) and an explosion of joyful colors.
email design trends
Yes, a click on the CTA is what we create the email for, and so, we have heard time and time again that it is imperative to make the CTA prominent in the email design. While using bold colors and careful placement of the CTA are good techniques, an animated CTA can be a game-changer for you in 2023. You can either create a CTA GIF or use CSS animation to make it lighter. Now, you can either animate the CTA itself or use animation around the CTA to grab the reader's attention.
email design trends
12. What about memes?
Memes are everywhere. You can now see many brands using this engaging form of content to stand out with their emails and newsletters. What makes memes so popular? The fact that they express a thought or emotion more effectively. However, you need to use them to make a point, not just because they're trendy. A meme should complement your main content and not distract the reader.
For it to be effective:
Keep in mind that a meme is effective when it is tied to a current event or trend;
Show the meme to your team before sending it to make sure it isn't perceived as inappropriate or offensive.
Check out this awesome meme in the Really Good Emails email.
13. Data is also popular in your emails
It's often said that emotions drive purchases in digital marketing. While this may be true, you can't simply cater to emotions to persuade your audience—you also need to appeal to their logical minds.
Today's consumers are more aware than ever before. They understand marketing strategies and can spot false promises. That's where data comes in.
By displaying data in your business emails and newsletters, you can;
Make a convincing offer;
To show authority on a subject;
Create personalized experiences.
Okay, numbers matter, but how do you use them?
Display custom data, such as monthly/annual reviews;
Display the number of products sold;
Cite a relevant study.