Sales and website features in general

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For the rest of our WordPress vs. Shopify comparison, we'll try to see which of these two providers offers the best features, whether for your website or your sales parameters more specifically.

Shopify
Shopify is quite comprehensive. For example, you can use marketing features to create email campaigns or integrate your social media (Facebook, Instagram). And when it comes to e-commerce, the tool is also very satisfying.

To maximize your sales, Shopify offers a shandong mobile number database of options. For example, abandoned cart recovery is a great option. Similarly, this e-commerce builder offers discount codes to boost your sales.

Additionally, Shopify allows you to sell on major marketplaces. This software also allows you to sell via dropshipping and accepts major payment methods (credit card, PayPal, Amazon Pay, Apple Pay).

As for how these options work, Shopify allows you to integrate them into your sales site via several plugins, such as Campaign Monitor or Constant Contact, for email campaigns, for example. Unfortunately, while this is very satisfying, you'll find that Shopify can't compete with WordPress in terms of functionality.

WordPress
Let me tell you straight away that, based on our observations, WordPress far surpasses Shopify in terms of functionality.

Indeed, with WordPress, everything works with plugins. To begin with, we saw above that to do online commerce with WordPress, you will need to install a plugin like WooCommerce or WP eCommerce.

WooCommerce
WooCommerce © WordPress
But for everything else, you'll also find a suitable WordPress plugin. For example, you can install a plugin to manage your email campaigns, such as MailChimp. There's also a wide range of payment methods available: credit cards via Stripe, PayPal, cash on delivery, or check, for example.

The same goes for dropshipping: plugins like WooCommerce allow for this, but others like Sharkdropship are more specialized. These extensions are just a small part of what's available to enhance your WordPress-powered online store.

You can also create a blog, get reviews and ratings for your products, integrate filters, and more. In short, the possibilities with WordPress are almost endless. So, it's the one that wins the point in this section of the Shopify vs. WordPress duel.