How do Google updates impact your business?
Posted: Tue Dec 24, 2024 9:10 am
Appearing on Google: the main objective of every brand.
To achieve this, there is work behind the scenes to optimize campaigns and content, manage local marketing and other work practices carried out by professionals in the field.
And Google is always keeping an eye on this. Both good and bad practices. The result, as you can imagine: those who do everything right, guarantee their clients a place in the top positions.
But how does Google do this? Through its algorithms croatia whatsapp number database robots. By the way, I don't know if you know, but the world's largest search engine is always updating its algorithms and, with each update, small or large impacts are generated.
But how does this relate to your business? Find out now!
Why are Google algorithms updated?
The goal of Google updates is to offer a better experience for the user when they access the search engine to do a search.
This means making life easier for the user, providing the answer they are looking for in an easy and agile way.
In fact, the easier, the better. Proof of this is the featured snippet, or Google's zero position, which already provides the best answer to what the user is searching for.
Additionally, these Google updates allow the search engine to correct any issues.
How many times a year do these updates happen?
It is not known exactly how many updates Google makes per year. It is known for sure that 2 to 3 updates are made.
However, if we consider the last three years, we can certainly say that this number of updates has been increasing.
How do Google updates affect business?
To understand, in general terms, updates help make websites more relevant.
Furthermore, they increase the number of visits through organic traffic and, consequently, the business results.
Of course, it's not all that simple. You need to be aware of update periods and check how your website behaves during these periods.
When there is an update and visits decrease or many keywords lose position, it is necessary to review the entire content, SEO, as well as the structure of the website.
This is because there are several factors considered for ranking. Over the last three years, Google has been working with Core Web Vitals, which loosely translates to “vital principles of the web,” but which the search engine calls “main web metrics.”
These metrics relate to the user experience on your website. In other words, you can have great content, but if your site takes a long time to load or is slow to respond to the user’s first interaction, it will hurt your rankings in search results.
The opposite can also happen: your company may have a great website, but content that is not relevant and does not meet the user's needs for answers, so your ranking will also be affected by this.
As you can see, the secret is balance. But to achieve this balance, you need research, study and work, a lot of work.
And, answering the question asked at the beginning, about how updates affect
How to follow Google updates?
Google updates must be constantly monitored . This is because they may make some adjustments that we may not even know about.
You must always be aware:
traffic, especially when there are falls;
keywords losing position;
difficulty in scanning content;
high rejection rates.
It seems like a lot, doesn't it? And it is. That's why you can leave your website with SOUB Digital, a digital marketing agency in Goiânia.
We make all necessary optimizations to meet Google's requirements and monitor frequently to track the impacts of updates.
Our team is always up to date on the optimizations needed due to Google updates.
Our agency has multidisciplinary teams, with expertise in the various digital marketing interfaces that directly impact your business: on-page, off-page and technical SEO, UX, design, creation of relevant content, generation of Ads campaigns, website optimization and much more!
To achieve this, there is work behind the scenes to optimize campaigns and content, manage local marketing and other work practices carried out by professionals in the field.
And Google is always keeping an eye on this. Both good and bad practices. The result, as you can imagine: those who do everything right, guarantee their clients a place in the top positions.
But how does Google do this? Through its algorithms croatia whatsapp number database robots. By the way, I don't know if you know, but the world's largest search engine is always updating its algorithms and, with each update, small or large impacts are generated.
But how does this relate to your business? Find out now!
Why are Google algorithms updated?
The goal of Google updates is to offer a better experience for the user when they access the search engine to do a search.
This means making life easier for the user, providing the answer they are looking for in an easy and agile way.
In fact, the easier, the better. Proof of this is the featured snippet, or Google's zero position, which already provides the best answer to what the user is searching for.
Additionally, these Google updates allow the search engine to correct any issues.
How many times a year do these updates happen?
It is not known exactly how many updates Google makes per year. It is known for sure that 2 to 3 updates are made.
However, if we consider the last three years, we can certainly say that this number of updates has been increasing.
How do Google updates affect business?
To understand, in general terms, updates help make websites more relevant.
Furthermore, they increase the number of visits through organic traffic and, consequently, the business results.
Of course, it's not all that simple. You need to be aware of update periods and check how your website behaves during these periods.
When there is an update and visits decrease or many keywords lose position, it is necessary to review the entire content, SEO, as well as the structure of the website.
This is because there are several factors considered for ranking. Over the last three years, Google has been working with Core Web Vitals, which loosely translates to “vital principles of the web,” but which the search engine calls “main web metrics.”
These metrics relate to the user experience on your website. In other words, you can have great content, but if your site takes a long time to load or is slow to respond to the user’s first interaction, it will hurt your rankings in search results.
The opposite can also happen: your company may have a great website, but content that is not relevant and does not meet the user's needs for answers, so your ranking will also be affected by this.
As you can see, the secret is balance. But to achieve this balance, you need research, study and work, a lot of work.
And, answering the question asked at the beginning, about how updates affect
How to follow Google updates?
Google updates must be constantly monitored . This is because they may make some adjustments that we may not even know about.
You must always be aware:
traffic, especially when there are falls;
keywords losing position;
difficulty in scanning content;
high rejection rates.
It seems like a lot, doesn't it? And it is. That's why you can leave your website with SOUB Digital, a digital marketing agency in Goiânia.
We make all necessary optimizations to meet Google's requirements and monitor frequently to track the impacts of updates.
Our team is always up to date on the optimizations needed due to Google updates.
Our agency has multidisciplinary teams, with expertise in the various digital marketing interfaces that directly impact your business: on-page, off-page and technical SEO, UX, design, creation of relevant content, generation of Ads campaigns, website optimization and much more!