9 SEO Ranking Factors in 2023 to Rank Your Website

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Ready to rank your website at the top of the SERP? If you're looking to update your SEO strategy, you've come to the right place...

Google's algorithm uses hundreds of data points to decide which pages rank where. These ranking factors are constantly evolving as the search engine tweaks its algorithm to deliver the results users are looking for. You'll discover this in this certified SEO course , which teaches you how to implement an armenia mobile database SEO strategy tailored to your target audience and marketing goals.


So, there's no official list of Google ranking factors. But we've drawn on the signals Google uses to rank sites accordingly, as well as various sources, studies, and reports, to highlight everything you need to know to increase your ranking.

With that in mind, this article analyzes 9 of the most important Google ranking factors that matter in 2023.

1. The length of the content
There's no clear rule of thumb regarding the optimal word count for an article, as it varies depending on the topic. However, we've noticed that longer, more comprehensive content generally achieves higher rankings. A study by Neil Patel reveals a correlation between content length and top Google search rankings.

To take this a step further, use Google's semantic search to optimize keyword targeting in your articles. Semantic queries can be found by browsing the "related search" results at the bottom of the Google search results page.

2. The quality and value of the content
While word count alone may seem irrelevant now, the “depth” of your content—how well it answers the searcher’s query—can affect your ranking. In fact, Google’s Search Central guide advises creating comprehensive content that covers all the points a searcher might be looking for when typing that query.

3. Quality backlinks
Backlinks are arguably the most important factor that directly influences your ranking. They are the basis of PageRank, which is at the heart of Google's ranking algorithm. Although PageRank itself hasn't been updated in several years, Google confirmed well after this latest update that it is still in use.

In fact, Backlinko found that "Google's number one result has 3.8 times more backlinks than those in positions two through ten."

Backlinks help Google assess your authority, and they also help other internet users find your content. In addition to creating high-quality content, you also need to implement a well-thought-out link building strategy—qualitative, not quantitative—from high-quality, high-authority sites.

4. Search intent
Another crucial ranking factor for Google is how well your content matches a user's search intent. Search intent is simply a term that describes what the user is trying to accomplish with a search.

Are they planning to buy something to solve a problem or need? Do they want to learn how to do a task? Or are they just looking for information to better understand a topic?

Every searcher is different, and you need to understand the why behind a search query so your content answers it properly.

For example, if someone searches for a certified web marketing course , the top results are mostly lists. The authors, and Google, believe that these users want to compare and possibly get the best digital marketing course.