How Does the LinkedIn Algorithm Work in 2023? 10 Key Takeaways

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Here is a summary of 10 best practices to remember (and apply) to optimize the organic reach of your LinkedIn publications in 2023 :

Preferably publish carousels, polls, text and photos;
Use between 2 and 6 hashtags per post maximum;
Enable Creator Mode if you post more than 2 times per week to get a 15-35% reach boost for your posts;
Favor engagements that have the most impact on a post's reach: commenting, sharing, and clicking on "See more";
Optimize your LinkedIn SSI to hong kong mobile database between 70 and 100 to get a 25% reach boost;
Publish regularly, ideally between 1 and 3 times per week, maintaining the rhythm over time;
Avoid posting 2 publications before a minimum interval of 18 hours between each post;
Posting on weekdays between 8am and 11am seems to be the best time slot to get the most performance;
Use Linkedin emojis sparingly: a maximum of 10 per post is recommended;
Respond to all comments on your post as quickly as possible.
Infographic: How the LinkedIn Algorithm Will Work in 2023

Infographic on how the LinkedIn algorithm works
This infographic, created and shared by B2B influencer Chan Perco, offers an overview of some of the recent developments in the LinkedIn algorithm, according to the 4th edition of Richard Van Der Blom's study .

This study is the result of 1200 hours of work, 4 months of work and 10,000 publications analyzed.

What post formats get the most organic reach on LinkedIn?
In 2023, the post formats that get the most organic traction in the news feed of users of the LinkedIn social platform are:

PDF document: 2.2 to 3.4 times more reach than traditional posts
Survey: 2.1 to 2.9 times more reach
LinkedIn Carousel: 1.8 to 2.3x +
Text + Photo: 1.2 to 1.6 x
Video: 0.5 to 0.8 (negative impact on organic reach of around -50% to -20%)
Post with an external link: 0.4 to 0.5
LinkedIn Newsletter: 0.2 to 0.9
LinkedIn article: 0.1 to 0.2
Post types are ranked in order of observed organic reach boost. When the multiplier falls below 1, this means that the post type is penalizing organic reach more than it is promoting it.

-PS: This study does not mention the organic reach of text-only publications.

Should you add hashtags to your LinkedIn posts? If so, how many?
Effectively using hashtags is a key element of any LinkedIn content strategy. If you follow professionals in your industry on this platform, you've probably noticed that hashtags are often used to increase the visibility and engagement of their posts.

Hashtags are keywords preceded by the pound symbol (#) that help categorize and organize content on LinkedIn.

When posting content to your account, it is important to consider the following:

The recommended number of hashtags is 3 to 10. There is no hard and fast rule, but generally, posts with 2 to 6 hashtags tend to get the most visibility.
Hashtags can be placed anywhere in the text of your post. However, hashtags embedded in comments do not impact the reach of your content.
Creating your own hashtags can help build your community on LinkedIn. By clicking on your own hashtag, your audience will be able to access all the posts that use it.
Avoid constantly changing your hashtags. The more you use the same hashtag throughout your posts, the more you increase the reach of your posts containing it.
Using relevant and consistent hashtags can help maximize the reach and engagement of your LinkedIn posts. Feel free to experiment with different hashtag combinations to see what works best for your audience and industry.