SEO for YouTube: How to Rank Your Videos and Get More Views

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At 2051.fr, SEO is one of the most discussed topics. But there's something we've never talked about, and it's high time we did: SEO for YouTube.

You may have read more than once that YouTube is the second largest search engine in the world, just after its big brother Google.

As you'll see, just like SEO for blogs azerbaijan mobile database other types of websites, the basic guidelines, which would be "On Page SEO for YouTube," aren't very complicated to implement.

However, we assure you that you have a huge opportunity here: most YouTubers don't do any SEO at all. Therefore, by simply applying the basic SEO rules we'll explain in this article, you'll be able to widen the gap between you and them.

In this article, we'll show you the keys to improving your videos' rankings. We assure you that if you take this seriously, you can give them a huge boost.

How does SEO work on YouTube?
In reality, no one knows exactly what the algorithms of Google and YouTube search engines are, as they provide very little information about themselves.

What we know, or rather what we think we know, is the result of reverse engineering experiments aimed at understanding how the algorithm works and a good dose of speculation. So we must add to what we say, or what others say, a certain level of "fuzzy logic."

In any case, it's important to understand that, just like with Google SEO, everything is a sum of factors that you work on in your channel and in each video. SEO is therefore also a painstaking task.

Let's take a look at all this in detail.

How to prepare your YouTube channel to increase views?
SEO on YouTube starts with "home decor"—creating an engaging channel that makes people want to visit. And there are several ways to do this.

Define your theme and audience
Before launching a YouTube channel, you need to be very clear about the type of content you're going to generate. And, most importantly, whether there's an audience (a demand) for that content, how big that audience is, and how competitive that niche is.

At this point, one of the best things you can do is a comprehensive niche analysis using a keyword analysis tool.

There are free tools like Google Keyword Planner, but the information they provide is very limited.

Here we recommend using freemium tools (free version with limitations and paid versions).

We're also going to introduce you to a creative and 100% free alternative, a very popular trick for doing a niche analysis at a "macro" level and capturing ideas for your channel content: using Amazon's bestseller list.

Amazon also has additional metrics, such as user reviews, that give you good insight into what topics your channel might be about.

With this information, you should have a clear idea of ​​the topic you want to focus on.

Once your channel is launched, you can improve this targeting over time using the statistics you have on your own YouTube account.

If you have a small audience, experiment, make your content in several different ways and find out what works best for you, because later, once you have consolidated the theme of the channel, it will be difficult to change it if it does not meet the expectations of your followers.

You can always improve and implement new things, but radical change is not a good strategy, because you would have to start from scratch.