What is a logo? MediaAs
A logo is a visual representation of a company, brand, etc. and everything behind it. Its purpose is to make the company easier and more reliable to recognize.
A logo can be a name, a sign, a symbol...
Just think of McDonald's golden arches and Nick's checkers. A good logo will enhance the first impression on potential customers, which is crucial. A good logo can build loyalty between your company and consumers, provide brand identity... This will later be reflected in sales.
A logo should be the main recognizable element of a company. estonia whatsapp database have become very responsive to logos and their meanings. A logo is a very effective tool for marketing and promotion. You can use it practically everywhere. It is also the easiest way to promote a business because it describes the company without any long explanation.
McDonalds logo MediaAs
What is important for a good logo?
Creating a logo must be very well thought out, especially in these times when the market is oversaturated with offers and services. Only in this case will the company be able to successfully position itself in the market. A high-quality and recognizable logo can set you apart from the competition.
It's good for the consumer to see what you do from the logo itself. So indicate your activity here.
Example:
– Cleaning service – the logo should include a broom, a cleaning agent...
Try to express the positive qualities (advantages) of your company with your logo.
Example:
– Fast printing – lightning (fast as lightning).
– High-quality cleaning service – tear (clean as a tear).
The logo and its meaning should be instantly recognizable. The logo should be unique, stand out from the crowd, and also simple. For example, Nike and McDonalds have very simple and successful logos.
The logo should not be complicated and contain too much information, as this can have a negative impact on customers and even turn them away.
The logo should not have too many details so that if it is scaled down, it does not become unrecognizable and illegible, and it should not contain too many colors. However, it should contain colors that are characteristic of your company (then use the same colors on the website, in Instagram/Facebook posts, etc.). It is better to have icons rather than photos. Photos can become illegible if they are scaled up/down. It should be designed in such a way that it does not lose its shape/recognition even in black and white, and it is still clear which company it is.