4 SEO trends for 2024: check out what's new from Google
Posted: Tue Dec 24, 2024 10:28 am
Artificial Intelligence (AI) is transforming the internet in every way, especially search engines. We are now seeing increasingly intelligent searches that not only understand but anticipate our needs, offering results that seem almost read from our minds.
Next year, we can expect several new features from Google , and given these changes, the question arises: what will happen to SEO?
In this post, we will explore 4 trends for SEO in 2024, and understand how strategies will change in the face of all these transformations.
Topic Index
AI and Google SGE (Search Generative Experience)
Google Generative Search Experience, or SGE, represents a milestone in the georgia whatsapp database of search engines. Integrating AI in sophisticated ways, SGE is changing how search results are delivered and how we interact with them.
Now, AI-generated answers take up a large portion of Google's results screen, sitting above website links and answering a variety of potential questions a user might have.
Google Print SGE
This integration allows the system to not only find relevant information, but also generate adaptive and personalized content in response to user queries.
How to deal with this change?
To get the most out of Generative Search Experience (GSE), it is essential to dive into this tool and understand it in depth, especially in the context of your market niche.
You need to carefully understand how content within your niche is being positioned in the SGE results. Note the order in which it appears and the factors that may be influencing its ranking.
Pay special attention to the text passages that SGE highlights. This can provide valuable insights into what type of content the tool finds most relevant or useful to users’ queries.
The renaissance of short-form content: precision and relevance
In a world where speed and efficiency are increasingly valued, the trend towards short-form content is gaining prominence, and this will certainly influence SEO practices. This change reflects the evolution of information consumption habits, shaped by platforms like TikTok and by modern users’ preferences for quick, direct and easy-to-understand answers .
Woman records recipe video for tiktok.
This preference is influencing the way people search on the internet, leading users to look for information that is presented in a concise and immediate manner. Considering that the focus of SEO is user experience, we professionals must be aware of important changes in user behavior. Google certainly already is!
In some cases, you may notice that Google is valuing pages with more succinct and direct content. This trend suggests that the search engine is recognizing that long text is not always the best solution for the user. For example, when searching for guides or recipes, what the user wants is a clear and objective step-by-step guide. They are not necessarily interested in the origin of the tools needed to perform a task or the history and nutritional details of all the ingredients in a recipe.
How to deal with this change?
The proposal is not to eliminate the production of long and detailed content, but rather to assess each situation: to understand when more extensive content will be useful to the user and when leaner and more direct material will better meet their expectations.
It’s about carefully understanding and analyzing the user’s search intentions, adapting the format and depth of the content according to their specific needs. The goal is to balance quality and conciseness, providing the best possible answer for each type of query.
Next year, we can expect several new features from Google , and given these changes, the question arises: what will happen to SEO?
In this post, we will explore 4 trends for SEO in 2024, and understand how strategies will change in the face of all these transformations.
Topic Index
AI and Google SGE (Search Generative Experience)
Google Generative Search Experience, or SGE, represents a milestone in the georgia whatsapp database of search engines. Integrating AI in sophisticated ways, SGE is changing how search results are delivered and how we interact with them.
Now, AI-generated answers take up a large portion of Google's results screen, sitting above website links and answering a variety of potential questions a user might have.
Google Print SGE
This integration allows the system to not only find relevant information, but also generate adaptive and personalized content in response to user queries.
How to deal with this change?
To get the most out of Generative Search Experience (GSE), it is essential to dive into this tool and understand it in depth, especially in the context of your market niche.
You need to carefully understand how content within your niche is being positioned in the SGE results. Note the order in which it appears and the factors that may be influencing its ranking.
Pay special attention to the text passages that SGE highlights. This can provide valuable insights into what type of content the tool finds most relevant or useful to users’ queries.
The renaissance of short-form content: precision and relevance
In a world where speed and efficiency are increasingly valued, the trend towards short-form content is gaining prominence, and this will certainly influence SEO practices. This change reflects the evolution of information consumption habits, shaped by platforms like TikTok and by modern users’ preferences for quick, direct and easy-to-understand answers .
Woman records recipe video for tiktok.
This preference is influencing the way people search on the internet, leading users to look for information that is presented in a concise and immediate manner. Considering that the focus of SEO is user experience, we professionals must be aware of important changes in user behavior. Google certainly already is!
In some cases, you may notice that Google is valuing pages with more succinct and direct content. This trend suggests that the search engine is recognizing that long text is not always the best solution for the user. For example, when searching for guides or recipes, what the user wants is a clear and objective step-by-step guide. They are not necessarily interested in the origin of the tools needed to perform a task or the history and nutritional details of all the ingredients in a recipe.
How to deal with this change?
The proposal is not to eliminate the production of long and detailed content, but rather to assess each situation: to understand when more extensive content will be useful to the user and when leaner and more direct material will better meet their expectations.
It’s about carefully understanding and analyzing the user’s search intentions, adapting the format and depth of the content according to their specific needs. The goal is to balance quality and conciseness, providing the best possible answer for each type of query.