Send the right message
Posted: Thu Dec 26, 2024 3:15 am
The interest of implementing a marketing automation strategy
Time saving
One of the main reasons for the success of marketing automation is the considerable time savings it provides. Indeed, once created, your automation will run on its own, you will no longer have to modify the trigger conditions, etc. This is why more and more marketers are using this solution. Moreover, according to a study carried out by “TFM&AInsights”, 36% of marketing automation users say that the main advantage of the tool is the time saved on repetitive tasks and the germany b2b leads concentration they can now have on more strategic and high value-added missions.
Integrating marketing automation into your strategy is the possibility of improving your user experience and more generally your customer satisfaction. You will be able to communicate with them in a unique way ! Indeed, the whole point of marketing automation lies in the power to send the right message at the right time. To illustrate what I am saying, let's take as an example an important date for your customer: their birthday. Thanks to the information you have collected, in this specific case their date of birth, you will be able, via sending an automated email, to wish them a happy birthday accompanied by a nice promotional code so that they can place an order on your store. The customer will feel privileged and your customer relationship will be all the better for it!
Time saving
One of the main reasons for the success of marketing automation is the considerable time savings it provides. Indeed, once created, your automation will run on its own, you will no longer have to modify the trigger conditions, etc. This is why more and more marketers are using this solution. Moreover, according to a study carried out by “TFM&AInsights”, 36% of marketing automation users say that the main advantage of the tool is the time saved on repetitive tasks and the germany b2b leads concentration they can now have on more strategic and high value-added missions.
Integrating marketing automation into your strategy is the possibility of improving your user experience and more generally your customer satisfaction. You will be able to communicate with them in a unique way ! Indeed, the whole point of marketing automation lies in the power to send the right message at the right time. To illustrate what I am saying, let's take as an example an important date for your customer: their birthday. Thanks to the information you have collected, in this specific case their date of birth, you will be able, via sending an automated email, to wish them a happy birthday accompanied by a nice promotional code so that they can place an order on your store. The customer will feel privileged and your customer relationship will be all the better for it!