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Why Localizing Your Mobile Apps for the Arab Region is a Must Like Never Before

Posted: Thu Dec 26, 2024 3:36 am
by nurnobi30
This article will begin with an explanation of what mobile app localization is. Localization is a way to ensure that an app is targeted at a chosen market. If the app is carefully marketed to the region that an app developer or business wants to reach, marketers can effectively increase their revenue by selling their app to a much larger group of consumers.


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However, localization is more than just translation, it’s about ensuring algeria phone number data that the app fits into the local culture of the market a company is targeting; this is especially important nowadays as even the smallest mistake can offend and alienate your market.

Reaching new markets with Arabic localization
In recent years, mobile apps have become essential tools for businesses and consumers alike; by localizing an app, businesses can reach a much wider market than ever before.

If you want to increase your business profits, localizing your app for the growing demand in the Middle Eastern market is one of the easiest steps you can take to increase downloads and improve revenues; recent statistics have shown that localizing your mobile app for the Arab region can be crucial if you want to promote your business.

Below are detailed reasons why it is essential to localize your app for the Arab region.

A) While smartphone usage has increased in all countries, the Arab region is one of the fastest growing areas for smartphones. According to a recent report by Ipsos Media CT, there is a surge in smartphone usage in the Middle East.

B) There was a rapid increase in smartphone usage in 2011–2012 across Saudi Arabia, Egypt, Lebanon, Kuwait, and the United Arab Emirates; smartphone usage increased by 11% and this growth is expected to continue as the price of smartphones falls.

C) As an example of the growth in smartphone usage in the Middle East, Ipsos statistics show that KSA, UAE, Kuwait and Lebanon have all seen an increase in smartphone usage. 79% of consumers in KSA now use a smartphone, compared to 63% in 2012. UAE and Kuwait have also seen strong growth in smartphone usage.

D) eMarketer is predicting that smartphone usage in the Middle East region will increase by 33.2%. If the forecast is accurate, then that is a potential market of 156.4 million consumers that your company can market your app to; such a large market cannot be ignored, which makes Arabic localization essential for increasing revenues.

E) The Arab region is home to many wealthy companies and extremely wealthy investors. Therefore, many entrepreneurs and companies are keen to link up with this market to improve their fortunes and increase their opportunities to attract investment, and one way to do this is through mobile apps.

Finding a reliable mobile app localization service
Remember that the quality of the translation varies from company to company, so choose a trustworthy company that has years of experience in this field and that guarantees its service.

Future Trans has been in the business for decades and specializes in Arabic translation and mobile app localization. If your company is ready to take the next step towards mobile app localization in the Middle East, then Future Trans has the experience to help you make the transition.