Bet and Affiliate Marketing: conquer the betting market with Bet Connect + Affiliate!
Posted: Thu Dec 26, 2024 4:02 am
The sports betting market in Brazil grew 135% in 2023, according to a study by Datahub , and it is estimated that the betting sector will move approximately R$120 billion per year.
This expansion is driven not only by the national passion for the sport, but also by the expansion of the audience with the increase in interest in different types of betting. Previously, betting was mainly focused on football, but now it is possible to bet on several categories, such as tennis, basketball, volleyball, MMA and casinos. And with the increase in demand, there is also an increase in supply.
The growth of new companies in this segment in the country was 360% between 2020 and 2022 (based on the National Classification of Economic Activities – CNAE).
Furthermore, Brazilians spent billions on betting sites in 2023. Among cameroon phone number data the almost US$ 7 billion (around R$ 33.5 billion) moved by bettors last year, US$ 1.5 billion was related to remuneration paid to betting houses located abroad and US$ 5 billion was remunerated to Brazil, in remittances that include prizes for winning bets.
These data indicate the enormous potential of the sector and the revenue that can be redirected to the domestic market with adequate regulation.
New Rules for Sports Betting and Online Casinos
Sports betting was legalized in 2018, through Law 13,756. Brazil recently underwent a significant change with the approval of regulations in December 2023. The government implemented new rules that promise greater security and transparency for bettors, as well as the integrity of games.
Some of the major changes include:
the prohibition of betting for minors under 18 years of age and people who may influence the results of games;
taxation of 15% on the net prize for bettors and 12% on the revenue for companies;
the need for online betting companies to pay a fee to obtain an operating license in Brazil.
online casinos and fantasy-style games will also be taxed.
The law is in force, with some specific items to be implemented at a later date. These changes, which are fundamental for the sustainable development of the market, create a regulated environment that protects both bettors and operators. This legal measure is a crucial step towards the consolidation and growth of the betting market in Brazil.
Affiliate Marketing and the Betting Market
Affiliate marketing and the betting market form a very effective partnership, and we can even say that part of the growth of the sector is due to the adhesion of affiliate programs.
Affiliate strategies help boost the visibility and reach of bookmakers, with targeted segmentation and great cost-benefit.
Affiliates gain new business opportunities and differentiated commissions in this vertical that only tends to continue growing.
Affiliate programs can be based solely on performance, performance + fee, or revshare, depending on the vertical. There are several commission models, but the most commonly used are: CPA (cost per acquisition or sale) and revenue share.
Benefits for bookmakers
Bookmakers can connect with various traffic sources and technology hubs: retargeting, push notification, email marketing, coupon and cashback sites, subnetworks, media buying, content sites, influencers, and more.
Benefits for affiliates
With the growing interest in sports betting, affiliates have a unique opportunity to act as: influencers, tipsters, infoproducers, sports traders, gamers, streamers and content creators, attracting and engaging a specific audience. This collaboration not only expands the betting market, but also offers new ways for affiliates to monetize.
This expansion is driven not only by the national passion for the sport, but also by the expansion of the audience with the increase in interest in different types of betting. Previously, betting was mainly focused on football, but now it is possible to bet on several categories, such as tennis, basketball, volleyball, MMA and casinos. And with the increase in demand, there is also an increase in supply.
The growth of new companies in this segment in the country was 360% between 2020 and 2022 (based on the National Classification of Economic Activities – CNAE).
Furthermore, Brazilians spent billions on betting sites in 2023. Among cameroon phone number data the almost US$ 7 billion (around R$ 33.5 billion) moved by bettors last year, US$ 1.5 billion was related to remuneration paid to betting houses located abroad and US$ 5 billion was remunerated to Brazil, in remittances that include prizes for winning bets.
These data indicate the enormous potential of the sector and the revenue that can be redirected to the domestic market with adequate regulation.
New Rules for Sports Betting and Online Casinos
Sports betting was legalized in 2018, through Law 13,756. Brazil recently underwent a significant change with the approval of regulations in December 2023. The government implemented new rules that promise greater security and transparency for bettors, as well as the integrity of games.
Some of the major changes include:
the prohibition of betting for minors under 18 years of age and people who may influence the results of games;
taxation of 15% on the net prize for bettors and 12% on the revenue for companies;
the need for online betting companies to pay a fee to obtain an operating license in Brazil.
online casinos and fantasy-style games will also be taxed.
The law is in force, with some specific items to be implemented at a later date. These changes, which are fundamental for the sustainable development of the market, create a regulated environment that protects both bettors and operators. This legal measure is a crucial step towards the consolidation and growth of the betting market in Brazil.
Affiliate Marketing and the Betting Market
Affiliate marketing and the betting market form a very effective partnership, and we can even say that part of the growth of the sector is due to the adhesion of affiliate programs.
Affiliate strategies help boost the visibility and reach of bookmakers, with targeted segmentation and great cost-benefit.
Affiliates gain new business opportunities and differentiated commissions in this vertical that only tends to continue growing.
Affiliate programs can be based solely on performance, performance + fee, or revshare, depending on the vertical. There are several commission models, but the most commonly used are: CPA (cost per acquisition or sale) and revenue share.
Benefits for bookmakers
Bookmakers can connect with various traffic sources and technology hubs: retargeting, push notification, email marketing, coupon and cashback sites, subnetworks, media buying, content sites, influencers, and more.
Benefits for affiliates
With the growing interest in sports betting, affiliates have a unique opportunity to act as: influencers, tipsters, infoproducers, sports traders, gamers, streamers and content creators, attracting and engaging a specific audience. This collaboration not only expands the betting market, but also offers new ways for affiliates to monetize.