If this topic caught your attention, it is certainly because you are interested in learning more about everything that revolves around this branch of digital marketing: performance marketing.
Using a very simple definition, it is possible to say that performance marketing is a series of actions that aim to generate quick, short-term results, i.e., it focuses on immediacy. The types of actions that are usually used are those aimed at generating leads and converting sales, for example.
The importance of performance marketing for your business
Due to its direct and undeniable connection with measurable results, performance marketing is crucial to boosting your business. This strategy gives you the unique opportunity to work with detailed data records, allowing you to accurately assess the actions taken by your customers in relation to a specific ad and the sales made.
Performance marketing has the ability to carefully analyze whether costa rica phone number data the campaign reached the expected target audience, as well as evaluate the number of clicks generated on the ad and the number of visits to the website. In addition, it is effective in verifying whether or not the purchase was completed.
Performance metrics
The main performance KPIs, that is, the main indicators, the most relevant strategies for your business and which can determine its effectiveness, can be monitored using the metrics below.
Impressions
Impressions represent the delivery of your ads. This concept is linked to visual impact and, therefore, occupies a prominent position among the most widely used metrics in digital marketing.
Clicks
They are nothing more than the response of the audience's interaction with the advertisement received. If the number of clicks is high, it means that you are using the right strategies and that the advertisement is arousing interest in the consumer.
Engagement
Users can interact with your brand in a variety of ways, including visiting at least three pages on your website, sharing your content with friends, and commenting on social media. This encompasses a variety of ways that interactions can occur.
Leads
Leads are users who can become potential consumers. Interest is noticeable when they register on the website, subscribe to a newsletter or sign up for any offer on the portal. These leads are captured by the company with the aim of delivering good content to the user so that they continue to be interested in the brand and consume its products.
Sales or conversion
The last and not least important topic is the conversion of these leads, the realization of sales. All the previous steps have this objective, to attract customers who buy what you are selling. This is the expected result after a well-executed campaign using performance marketing.
3 Performance Marketing Professionals You Need to Know
The pursuit of continuous learning is of utmost importance, and as with many categories on the internet, digital marketing is in a constant state of evolution. The proliferation of countless websites addressing this topic is notable. However, there are several highly competent professionals who are dedicated to this area and are regularly engaged in commenting, teaching, and offering valuable tips on the internet. We are pleased to present three that can be a source of help to broaden your horizons and effectively implement performance marketing.