Benefits of Marketing Messages
Posted: Thu Dec 26, 2024 4:30 am
These regular messages can be sent at any stage of the customer journey, in order to encourage conversion. Make sure that the content is personalized and relevant to your customer , in order to make them want to move forward in their purchasing journey.
If your messages are too generic or offer content that is of no interest to your customers, they risk being quickly perceived as spam and your customers will tend to unsubscribe, which reduces your chances of re-engaging them.
This new Instagram Messaging feature offers several benefits to businesses:
It allows you to be where your customers are: their favorite social network where they browse for hours a day. This will increase your conversion rate faster than through standard channels.
It’s personalized and instantaneous: one- board members email lists great opportunity to strengthen your relationships.
It is mobile-friendly and respects your customers' privacy thanks to mandatory opt-in.
It will allow you to create new touchpoints throughout the customer journey. By engaging in conversation at any stage of this journey, you will increase your sales, promote engagement and even generate new leads.
How to get Opt-in to send Marketing Messages on Instagram?
To send Marketing Messages via Instagram Messaging, you must obtain the opt-in of your customers. These opt-ins can expire after 6 months. Just before the expiry of their opt-in, the customer will receive a new request to allow them to renew it and continue receiving Marketing Messages.
But before you worry about renewing the opt-in, you need to make sure you get the initial opt-in that will give you the green light to start sending marketing messages. Don’t worry, there are several ways to collect opt-ins. Here are a few examples.
Ig.me Links
These short URLs allow your customers to initiate an Instagram Messaging conversation through which you can solicit their opt-in. These links can be inserted on a website, in emails or even in social media posts.
Instagram Ads
You can use your ads to direct users to an Instagram Messaging conversation. Once they click on your ad, you can request their opt-in.
If your messages are too generic or offer content that is of no interest to your customers, they risk being quickly perceived as spam and your customers will tend to unsubscribe, which reduces your chances of re-engaging them.
This new Instagram Messaging feature offers several benefits to businesses:
It allows you to be where your customers are: their favorite social network where they browse for hours a day. This will increase your conversion rate faster than through standard channels.
It’s personalized and instantaneous: one- board members email lists great opportunity to strengthen your relationships.
It is mobile-friendly and respects your customers' privacy thanks to mandatory opt-in.
It will allow you to create new touchpoints throughout the customer journey. By engaging in conversation at any stage of this journey, you will increase your sales, promote engagement and even generate new leads.
How to get Opt-in to send Marketing Messages on Instagram?
To send Marketing Messages via Instagram Messaging, you must obtain the opt-in of your customers. These opt-ins can expire after 6 months. Just before the expiry of their opt-in, the customer will receive a new request to allow them to renew it and continue receiving Marketing Messages.
But before you worry about renewing the opt-in, you need to make sure you get the initial opt-in that will give you the green light to start sending marketing messages. Don’t worry, there are several ways to collect opt-ins. Here are a few examples.
Ig.me Links
These short URLs allow your customers to initiate an Instagram Messaging conversation through which you can solicit their opt-in. These links can be inserted on a website, in emails or even in social media posts.
Instagram Ads
You can use your ads to direct users to an Instagram Messaging conversation. Once they click on your ad, you can request their opt-in.