How to Increase Conversion of Email Address Collection via Landing Pages
Posted: Thu Dec 26, 2024 7:10 am
Landing pages are one of the effective ways to collect email addresses for email newsletters. Landing pages are specially created for a specific campaign to attract customers and increase conversion. They can be created using various tools such as Unbounce , Leadpages, and Instapage.
This technique allows you to increase conversion, since the offer on the landing page can be formulated very precisely and individually for each target audience, which increases the likelihood that the visitor will leave their email address. Also, landing pages usually have a simpler and clearer design than regular website pages, which can increase the time the visitor spends on the page and reduce bounces.
Here are some examples of brands and online stores around the world lithuania phone number library that use personalized landing pages to collect email addresses:
Nike
Sephora
Airbnb
Amazon
Spotify
Each of these companies uses landing pages that are personalized to their target audience and offer various incentives to attract subscribers. For example, Nike offers free shipping on your next order, while Sephora gives a free gift on your birthday.
These pages differ in design, content and incentives, but they all have a common goal - to attract subscribers and collect their email addresses for future marketing campaigns.
Conversion rates when using personalized landing pages to collect email addresses may vary depending on many factors, such as the target audience, quality of the offer, design, and technical aspects. However, as practice shows, conversion rates when using landing pages can be significantly higher than when using other methods of collecting email addresses.
Some other examples of landing page conversions across industries include:
The average conversion rate for healthcare landing pages is around 11%
The average conversion rate for tourism landing pages is around 5%.
The average conversion rate for education landing pages is around 4%
This technique allows you to increase conversion, since the offer on the landing page can be formulated very precisely and individually for each target audience, which increases the likelihood that the visitor will leave their email address. Also, landing pages usually have a simpler and clearer design than regular website pages, which can increase the time the visitor spends on the page and reduce bounces.
Here are some examples of brands and online stores around the world lithuania phone number library that use personalized landing pages to collect email addresses:
Nike
Sephora
Airbnb
Amazon
Spotify
Each of these companies uses landing pages that are personalized to their target audience and offer various incentives to attract subscribers. For example, Nike offers free shipping on your next order, while Sephora gives a free gift on your birthday.
These pages differ in design, content and incentives, but they all have a common goal - to attract subscribers and collect their email addresses for future marketing campaigns.
Conversion rates when using personalized landing pages to collect email addresses may vary depending on many factors, such as the target audience, quality of the offer, design, and technical aspects. However, as practice shows, conversion rates when using landing pages can be significantly higher than when using other methods of collecting email addresses.
Some other examples of landing page conversions across industries include:
The average conversion rate for healthcare landing pages is around 11%
The average conversion rate for tourism landing pages is around 5%.
The average conversion rate for education landing pages is around 4%