It also gives sales reps greater detail into their prospect for a more tailored approach, making a conversion or sale much more likely. How do you capture leads? Different methods of lead tracking Before we look into how to effectively track your leads, let’s first look at all the ways you can capture leads. Generally speaking, you capture leads in the following way: Via a form submission Via a phone call Through your live chat tool At an event or instore Let’s break down how each of these works.
Form submissions You can host any number of forms on your website to collect inbound leads and their data. They could be demo forms, contact us forms, quote forms and more. 84% of marketers use form submissions to uganda email list collect inbound leads on their websites. Phone calls Phone calls are a typically traditional way to collect leads. Whether that’s a phone number on your website, via a directory or via a Google service like paid ads or Google My Business, you need to ensure you’re tracking your inbound calls.
50% of marketers use phone calls as a form of inbound lead generation, so it’s clear it’s still a popular way to drive meaningful leads to your sales team via Live chat Live chat tools originally began as a form of customer service for businesses. But, in recent years, they’re increasingly being used as a way to drive leads through a website. In fact, it’s reported that 33% of marketers use live chat as a conversion tool.