A really interesting topic, regarding the creation of Content Marketing, is whether brands ask their customers what topics interest them and how to do it.
In the Marketing sector, users are constantly asked questions and often the answers are not channeled. This is because a high budget is needed to be able to manage the answers obtained. One factor that can also intervene is the company's willingness to change, especially when they are large.
For this section, automation can be a great help, helping companies to ask and see what their customers need. A great example of the use of Email Marketing to find out what interests users is that of Sony. Within the emails, the brand introduces a rating of up to 5 stars and thus the user can indicate whether or not they like the content received.
The rules of the game have changed, now there is a conversation between brands and customers.
Co-creation of content
During this part of the debate, the creation of content that users make and that can be used by companies was also discussed.
The user experience does not end with the purchase. Users use azerbaijan telegram data product, share it and can even talk about it. This also serves companies as content.
Influencers can play an important role in co-creation, it is similar to what a user can do, but with the advantage of greater diffusion and acceptance by a part of the public that is a fan of the influencer.
For Francisco Naranjo, the content must be aligned with the brand's strategy. For it to be successful, you must have a deep knowledge of the sector, brand, product and client. In addition, if possible, you have to involve clients in the creation of the content.
In the case of Max Camuñas, the content that has worked best for him is a Content Marketing Report. This report works for 3 reasons:
Participation of many people: Agencies, companies, bloggers and marketers.
Current Content: since it deals with the current situation and trends in Content Marketing.
It provides value: because it talks about what works and what doesn't in the sector.
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For Víctor Guerra, there are two types of content that have worked for him:
Influencers: generating strategies with well-known people can have great returns.
Product demos: carrying out tests with the product you want to sell by showing one of its main qualities.
In the case of Daniel Marote, he believes that the best content is that which shows users who the company is, how it thinks and what it does. This strategy filters out users who are really interested in the product or service from those who are not.
Finally, for Julian Sánchez the key is content that solves one of the problems that the user may have. It does not have to be a problem that is directly linked to the company's activity, but it must have some relationship so that the user connects with it. This generates a preference for the brand over the rest.