With Leadfeeder, you can track users each time they come back to your site
Posted: Thu Dec 26, 2024 8:26 am
The problem? Sometimes you pay to target users that seem to be the perfect fit but aren't. Plus, users today are far more likely to ignore your ad than they are to click on them. So, how do you get better leads from paid ads? Start by leveraging retargeting ads, which target users that visit your site or interact with your brand. It's more effective than targeting everyone because you reach users who are already engaging with your brand.
A/B testing CTAs can also improve ad conversion rates by finding the messages that resonate most with users. But the real key to getting better leads through paid ads is by following users through the funnel. united kingdom business email database Most users aren't going to click an ad and immediately make a purchase. They might read a blog post, follow you on social media, maybe come back to your site and check out your pricing page.
With Leadfeeder, you can track users each time they come back to your site, then reach out when they express a clear intent to buy. According to research by Gartner, B2B buyers spend 45% of their time in the buyer's funnel researching independently and just 17% of their time meeting with potential suppliers. This means by the time you speak to most leads, they've already performed most of their research.
A/B testing CTAs can also improve ad conversion rates by finding the messages that resonate most with users. But the real key to getting better leads through paid ads is by following users through the funnel. united kingdom business email database Most users aren't going to click an ad and immediately make a purchase. They might read a blog post, follow you on social media, maybe come back to your site and check out your pricing page.
With Leadfeeder, you can track users each time they come back to your site, then reach out when they express a clear intent to buy. According to research by Gartner, B2B buyers spend 45% of their time in the buyer's funnel researching independently and just 17% of their time meeting with potential suppliers. This means by the time you speak to most leads, they've already performed most of their research.