What are the key functionalities of an ESP?
Posted: Thu Dec 26, 2024 8:38 am
ESPs can vary significantly in their feature offerings. More established ESPs, such as Mailchimp or Constant Contact , include features outside of email marketing, such as website editors or marketing ads. But most ESPs include these core features:
Drag and Drop Email Campaign Editor : Most people are not good with HTML, and email clients have their own complicated rules for displaying emails. That's why ESPs include drag and drop functionality to create emails, without requiring HTML code.
Pre-designed templates : Designing emails isn't easy. Most ESPs offer pre-designed templates. You can change the images, colors, and logo, and add your email copy to personalize your email campaign.
Subscription Forms: Growing your subscriber base is key to growing your business. ESPs include forms that you can easily add to your website or landing pages to watch your list grow.
Marketing Automation: ESPs with automation can azerbaijan telegram phone numbers manual work. Some include predefined workflows, while others allow you to create your own campaign sequences.
A/B Testing : Some ESPs provide tools to help marketers with subject line selection, automation, and email content for their audience.
List Management: Did you know that managing your subscriber list is just as crucial as creating exceptional email campaigns? ESPs allow you to segment your lists by subscriber behavior and attributes.
Reporting and analytics: The best part about sending marketing emails through your ESP is seeing the results. Reports tell you how your emails have performed and give you clues about what changes you could make to your next campaign.
How do ESPs use AI?
Generative AI is popping up everywhere in ESPs. AI-generated email designs , AI subject lines , and AI email copy enable email marketers to create better campaigns more efficiently.
Resource
Free resources
Mastering AI in Email Marketing: Trends and Tools from Benchmark Email
DOWNLOAD NOW
What types of companies use an ESP?
Any business can (and should!) use an ESP. Businesses, large and small, rely on ESPs to connect with their customers and subscribers.
But are ESPs expensive?
ESPs are a cost-effective way for any business to reach their audience, and the ROI is undeniable. Despite being the longest-running digital marketing channel, email marketing still reigns supreme with a whopping 3600% ROI.
There are two factors that typically influence the cost of your email service provider: features and the size of your subscriber list.
The more advanced your automation, analytics, and integration needs are, the more likely you are to see costs rise. Likewise, as your subscriber list grows and you store more contacts in your ESP, your costs will increase.
Knowing the ROI of your email marketing is essential to selecting the right balance between features and costs.
Drag and Drop Email Campaign Editor : Most people are not good with HTML, and email clients have their own complicated rules for displaying emails. That's why ESPs include drag and drop functionality to create emails, without requiring HTML code.
Pre-designed templates : Designing emails isn't easy. Most ESPs offer pre-designed templates. You can change the images, colors, and logo, and add your email copy to personalize your email campaign.
Subscription Forms: Growing your subscriber base is key to growing your business. ESPs include forms that you can easily add to your website or landing pages to watch your list grow.
Marketing Automation: ESPs with automation can azerbaijan telegram phone numbers manual work. Some include predefined workflows, while others allow you to create your own campaign sequences.
A/B Testing : Some ESPs provide tools to help marketers with subject line selection, automation, and email content for their audience.
List Management: Did you know that managing your subscriber list is just as crucial as creating exceptional email campaigns? ESPs allow you to segment your lists by subscriber behavior and attributes.
Reporting and analytics: The best part about sending marketing emails through your ESP is seeing the results. Reports tell you how your emails have performed and give you clues about what changes you could make to your next campaign.
How do ESPs use AI?
Generative AI is popping up everywhere in ESPs. AI-generated email designs , AI subject lines , and AI email copy enable email marketers to create better campaigns more efficiently.
Resource
Free resources
Mastering AI in Email Marketing: Trends and Tools from Benchmark Email
DOWNLOAD NOW
What types of companies use an ESP?
Any business can (and should!) use an ESP. Businesses, large and small, rely on ESPs to connect with their customers and subscribers.
But are ESPs expensive?
ESPs are a cost-effective way for any business to reach their audience, and the ROI is undeniable. Despite being the longest-running digital marketing channel, email marketing still reigns supreme with a whopping 3600% ROI.
There are two factors that typically influence the cost of your email service provider: features and the size of your subscriber list.
The more advanced your automation, analytics, and integration needs are, the more likely you are to see costs rise. Likewise, as your subscriber list grows and you store more contacts in your ESP, your costs will increase.
Knowing the ROI of your email marketing is essential to selecting the right balance between features and costs.