Why should you even bother doing one? First
Posted: Thu Dec 26, 2024 8:51 am
Here’s a rundown of a recent webinar that Leadfeeder hosted with Gilles Bertaux, co-founder and CEO of Livestorm.co. Gilles and his team at Livestorm.co livestreamed over 500,000 webinar minutes and hosted over 50 hours of webinars in 2018 alone. That’s a lot of time spent in front of the camera! Before we dive into Gilles’ top tips for using B2B webinars to drive business, let’s talk about why webinars are so important.
Why are webinars such a powerful B2B marketing tool?, they work. In 2017, 66% of marketers said webinars were one of the most effective tactics for B2B marketing. They work on all aspects of B2B marketing, including tunisia business email database lead generation, sales, conversions, and even customer success. But the key, Gilles says, is that webinars are scalable. You can only host a limited number of one-on-one sales calls or meetings. But with a webinar, you can teach hundreds or even thousands of people about a specific topic at once.
Webinars can be used for a ton of different topics and conversations, including: Demo webinars (sales) Training webinars (customer service, lead generation) Content marketing Internal communications (HR, etc.) Webinars also help to make a personal connection. For example, you can say, “Hey, James, thanks for joining us.” You can have a Q&A session at the end and answer direct questions. Being able to scale training while still keeping it personal is one of the main reasons why webinars are so effective. So how do you make sure all that effort isn’t wasted? Here are some top tips Gilles shared with us.
Why are webinars such a powerful B2B marketing tool?, they work. In 2017, 66% of marketers said webinars were one of the most effective tactics for B2B marketing. They work on all aspects of B2B marketing, including tunisia business email database lead generation, sales, conversions, and even customer success. But the key, Gilles says, is that webinars are scalable. You can only host a limited number of one-on-one sales calls or meetings. But with a webinar, you can teach hundreds or even thousands of people about a specific topic at once.
Webinars can be used for a ton of different topics and conversations, including: Demo webinars (sales) Training webinars (customer service, lead generation) Content marketing Internal communications (HR, etc.) Webinars also help to make a personal connection. For example, you can say, “Hey, James, thanks for joining us.” You can have a Q&A session at the end and answer direct questions. Being able to scale training while still keeping it personal is one of the main reasons why webinars are so effective. So how do you make sure all that effort isn’t wasted? Here are some top tips Gilles shared with us.