Turn searchers into prospects and leads
Posted: Thu Dec 26, 2024 9:01 am
It’s common to talk about the primary goal of blogging as increasing page views and site visits. But what you’re really after are leads and customers, not just random visits. When you target your blog posts effectively, you don’t just draw in random internet searchers. You draw in people who are strong prospects, with the intent of turning them into customers.
Here’s an example. Say you’re a lawn care business, and you decide you want to increase buy macedonia telegram database web traffic, so you create a business blog. You brainstorm about the kinds of questions or problems your ideal customer might have, and from there, you turn some of these into blog posts. You don’t blog about motorcycles, politics, or pizza. You blog about things closely tied to your industry, and you focus on answering questions your ideal customer might have.
Done well, blogging turns searchers into prospects, leads, and even customers. Blogging provides great soft sales opportunities Again, companies vary pretty widely in how they use their blogs. But the vast majority of blogging businesses use at least some posts for soft sales, and this is a very smart tactic. Many effective blog posts end with some kind of call to action. The best of these are tied closely to the search intent behind the blog post and also tie directly to something you sell, offer, or do.
Here’s an example. Say you’re a lawn care business, and you decide you want to increase buy macedonia telegram database web traffic, so you create a business blog. You brainstorm about the kinds of questions or problems your ideal customer might have, and from there, you turn some of these into blog posts. You don’t blog about motorcycles, politics, or pizza. You blog about things closely tied to your industry, and you focus on answering questions your ideal customer might have.
Done well, blogging turns searchers into prospects, leads, and even customers. Blogging provides great soft sales opportunities Again, companies vary pretty widely in how they use their blogs. But the vast majority of blogging businesses use at least some posts for soft sales, and this is a very smart tactic. Many effective blog posts end with some kind of call to action. The best of these are tied closely to the search intent behind the blog post and also tie directly to something you sell, offer, or do.