What factors affect the deliverability of your emails?
Posted: Thu Dec 26, 2024 9:06 am
There are numerous factors that affect email deliverability – some are under your marketing department’s control, while others are not. Here are some of the top factors with tips to improve your deliverability statistics:
1. Bounced emails
Bounces are emails that never make it to the inboxes of some of your target audience's customers. This usually happens when a customer deactivates their email account, when a server or network error occurs, or when a customer's email account undergoes routine maintenance. The industry standard for bounce rates is about 2% of emails sent. If your bounce rate is higher, it's a good idea to do some list cleanup on your subscriber list to get rid of email addresses that are no longer valid.
Bounces can also be related to email throttling, which can also affect deliverability. Email throttling occurs when the receiving ISP limits the number of emails they receive, causing a soft bounce. This can happen if you send too many emails, haven't cleaned your list properly, or your emails are being marked as spam.
2. Classification of IP addresses
In an effort to prevent spam from reaching email inboxes, email service bahrain telegram lead assign IP addresses a reputation score. If the IP address your company uses to send marketing emails is assigned a poor reputation score, email service providers may automatically assign your emails to the user's spam folder.
Bad reputation scores are often assigned when end users complain about the emails they receive or when a company sends too many emails in a short period of time. If you are concerned about the reputation score of your IP address, you can check it for free at Sender Score .
3. Customers who unsubscribe
Although email is an important communication tool that allows businesses to get information to customers quickly, customers sometimes become overwhelmed by the amount of emails that fill their inboxes every day.
In an effort to reduce the number of emails they receive, some customers end up unsubscribing from emails sent by companies they don't interact with very often; there's not much you can do about this other than remove the person from your contacts and let them know they're always welcome to sign up for email subscriptions again in the future.
4. How to bypass spam filters
Spam filters are designed to weed out unwanted emails from messages sent by legitimate companies. Make sure your marketing emails are always professionally designed and include your contact information, a 40% image to 60% text ratio, and a clear and direct subject line. Also, make sure you follow basic email marketing rules and regulations so you don't run the risk of unintentionally using shady practices.
Reaching the inbox is important. After all, if your email never reaches its destination, you won’t get any results. Make sure you prioritize good deliverability practices and avoid failing at the factors mentioned above that can hurt your ability to reach the inbox.
1. Bounced emails
Bounces are emails that never make it to the inboxes of some of your target audience's customers. This usually happens when a customer deactivates their email account, when a server or network error occurs, or when a customer's email account undergoes routine maintenance. The industry standard for bounce rates is about 2% of emails sent. If your bounce rate is higher, it's a good idea to do some list cleanup on your subscriber list to get rid of email addresses that are no longer valid.
Bounces can also be related to email throttling, which can also affect deliverability. Email throttling occurs when the receiving ISP limits the number of emails they receive, causing a soft bounce. This can happen if you send too many emails, haven't cleaned your list properly, or your emails are being marked as spam.
2. Classification of IP addresses
In an effort to prevent spam from reaching email inboxes, email service bahrain telegram lead assign IP addresses a reputation score. If the IP address your company uses to send marketing emails is assigned a poor reputation score, email service providers may automatically assign your emails to the user's spam folder.
Bad reputation scores are often assigned when end users complain about the emails they receive or when a company sends too many emails in a short period of time. If you are concerned about the reputation score of your IP address, you can check it for free at Sender Score .
3. Customers who unsubscribe
Although email is an important communication tool that allows businesses to get information to customers quickly, customers sometimes become overwhelmed by the amount of emails that fill their inboxes every day.
In an effort to reduce the number of emails they receive, some customers end up unsubscribing from emails sent by companies they don't interact with very often; there's not much you can do about this other than remove the person from your contacts and let them know they're always welcome to sign up for email subscriptions again in the future.
4. How to bypass spam filters
Spam filters are designed to weed out unwanted emails from messages sent by legitimate companies. Make sure your marketing emails are always professionally designed and include your contact information, a 40% image to 60% text ratio, and a clear and direct subject line. Also, make sure you follow basic email marketing rules and regulations so you don't run the risk of unintentionally using shady practices.
Reaching the inbox is important. After all, if your email never reaches its destination, you won’t get any results. Make sure you prioritize good deliverability practices and avoid failing at the factors mentioned above that can hurt your ability to reach the inbox.