It wasn’t just us—many other web analytics tools and Leadfeeder competitors
Posted: Thu Dec 26, 2024 9:10 am
In addition to attracting leads more effectively, trends like automation, personalization, video, and sales and marketing alignment can improve the quality of leads. That’s a win for sales, marketing, and customers. Note: Want to get more leads? Sign up for a 14-day free trial of Leadfeeder and start discovering anonymous website traffic in an hour or less. In February 2020, Google removed service providers and web domains from Google Analytics. Removing this data makes it harder for our website tracking tools to determine which company visited your site.
It wasn’t just us—many other web analytics tools and Leadfeeder competitors were also affected by this change. (Thanks, Google.) Luckily, Leadfeeder engineers were already building something that didn’t rely on GA, and uruguay business email databasewe were able to launch our next-generation IP Match Tracker a few days later. Then came COVID. Most of our team was working remotely, so this didn’t directly impact how we work. But it did change where people work—which is one way we understand who’s visiting your site.
At the heart of Dealfront’s Leadfeeder is our tracker, which tracks a site visitor’s IP address to identify the company the site visitor works for. So how do we know who people are when they’re not working in the office? First, let’s talk about how the Leadfeeder tracker works, and then we’ll cover how it can track companies that visit your site—even when people are no longer working in the office. Note: Want to see which companies visit your site? Sign up for a free 14-day trial of Dealfront’s Leadfeeder to track B2B leads and their activity on your site.
It wasn’t just us—many other web analytics tools and Leadfeeder competitors were also affected by this change. (Thanks, Google.) Luckily, Leadfeeder engineers were already building something that didn’t rely on GA, and uruguay business email databasewe were able to launch our next-generation IP Match Tracker a few days later. Then came COVID. Most of our team was working remotely, so this didn’t directly impact how we work. But it did change where people work—which is one way we understand who’s visiting your site.
At the heart of Dealfront’s Leadfeeder is our tracker, which tracks a site visitor’s IP address to identify the company the site visitor works for. So how do we know who people are when they’re not working in the office? First, let’s talk about how the Leadfeeder tracker works, and then we’ll cover how it can track companies that visit your site—even when people are no longer working in the office. Note: Want to see which companies visit your site? Sign up for a free 14-day trial of Dealfront’s Leadfeeder to track B2B leads and their activity on your site.