Key Responsibilities of a B2C & B2B Lead Generation Coordinator:
Lead Identification & Research:
Conduct market research to identify target audiences for both B2C (demographics, interests, behaviors) and B2B (industries, company size, roles, pain points).
Utilize various tools and databases to find potential leads (e.g., LinkedIn Sales Navigator, consumer databases, industry directories).
Segment leads based on defined criteria (e.g., lead scoring models) to prioritize outreach.
Assist in the planning and execution of lead generation campaigns across multiple channels (e.g., email marketing, social media advertising, content syndication, webinars, events).
Help set up and manage lead capture forms on websites and landing pages.
Coordinate with content creators (like the copywriter mentioned previously) to ensure iceland whatsapp database compelling and relevant materials for lead magnets (e.g., eBooks, whitepapers, guides, checklists).
Support the creation and distribution of promotional materials for campaigns.
Lead Nurturing & Qualification:
Implement and monitor lead nurturing sequences (e.g., email drip campaigns) to engage prospects over time.
Conduct initial outreach (via email, phone, or social media) to qualify leads based on established criteria (e.g., BANT for B2B: Budget, Authority, Need, Timeline; or interest level for B2C).
Gather relevant information about leads to pass on to the sales team.
Campaign Support & Execution:
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