earlier in accordance with the provisions herein.
Posted: Tue Jun 17, 2025 6:45 am
B2C & B2B Lead Generation Services Agreement
This Agreement (the "Agreement") is made effective as of [Date] (the "Effective Date"), by and between:
[Your Company Name/Freelancer Name] (the "Provider"), with its principal place of business at [Your Address],
AND
[Client Company Name] (the "Client"), with its principal place of business at [Client Address].
(Collectively, the "Parties")
RECITALS
WHEREAS, the Provider possesses expertise in B2C and B2B lead generation strategies and services;
WHEREAS, the Client desires to engage the Provider to generate leads for its B2C and/or B2B products/services;
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:
1. SCOPE OF SERVICES
1.1. General Scope: The Provider shall generate leads for the Client's B2C and/or B2B products/services as detailed in Exhibit A (Statement of Work), which is attached hereto and incorporated by reference.
1.2. B2C Lead Generation: [Outline specific B2C activities, e.g., consumer email list building, social media ad lead forms, direct consumer outreach, content marketing for B2C, specific targeting demographics.]
1.3. B2B Lead Generation: [Outline specific B2B activities, e.g., company and contact research, LinkedIn outreach, cold email campaigns, intent data analysis, content syndication for B2B, specific industry/role targeting.]
1.4. Lead Definition: A "Lead" shall be defined as [Specify your exact definition: e.g., a contact with valid name, email, phone, and company (for B2B) who has expressed interest in Client's services by filling out a form, attending a webinar, or responding to direct outreach. Differentiate B2C vs. B2B lead criteria here if needed].
1.5. Deliverables: The specific deliverables, including the quantity and quality of leads, reporting, and communication, will be detailed in Exhibit A.
2. TERM AND TERMINATION
2.1. Term: This Agreement shall commence on the Effective Date and continue ivory coast whatsapp database for a period of [e.g., 3 months, 6 months, 1 year], unless terminated
2.2. Renewal: This Agreement will automatically renew for successive [e.g., 1-month, 3-month] periods unless either Party provides written notice of non-renewal at least [e.g., 30] days prior to the end of the then-current term.
2.3. Termination for Cause: Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any provision of this Agreement and fails to cure such breach within [e.g., 15] days after receiving written notice thereof.
2.4. Termination for Convenience: [Optional: State if either party can terminate without cause. If so, specify notice period and any termination fees. e.g., Either Party may terminate this Agreement for convenience upon providing [e.g., 30] days' written notice to the other Party. In such an event, Client shall pay for all services rendered up to the termination date.]
2.5. Effect of Termination: Upon termination, Client shall pay for all services rendered and leads delivered up to the termination date. All intellectual property rights (as per Section 7) shall revert or transfer as specified.
3. FEES AND PAYMENT
3.1. Fees: The Client shall pay the Provider fees for the Services as outlined in Exhibit A. This may include:
* [e.g., Monthly Retainer]
* [e.g., Per-Lead Fee (specify rate for B2C vs. B2B leads if different)]
* [e.g.,
This Agreement (the "Agreement") is made effective as of [Date] (the "Effective Date"), by and between:
[Your Company Name/Freelancer Name] (the "Provider"), with its principal place of business at [Your Address],
AND
[Client Company Name] (the "Client"), with its principal place of business at [Client Address].
(Collectively, the "Parties")
RECITALS
WHEREAS, the Provider possesses expertise in B2C and B2B lead generation strategies and services;
WHEREAS, the Client desires to engage the Provider to generate leads for its B2C and/or B2B products/services;
NOW, THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:
1. SCOPE OF SERVICES
1.1. General Scope: The Provider shall generate leads for the Client's B2C and/or B2B products/services as detailed in Exhibit A (Statement of Work), which is attached hereto and incorporated by reference.
1.2. B2C Lead Generation: [Outline specific B2C activities, e.g., consumer email list building, social media ad lead forms, direct consumer outreach, content marketing for B2C, specific targeting demographics.]
1.3. B2B Lead Generation: [Outline specific B2B activities, e.g., company and contact research, LinkedIn outreach, cold email campaigns, intent data analysis, content syndication for B2B, specific industry/role targeting.]
1.4. Lead Definition: A "Lead" shall be defined as [Specify your exact definition: e.g., a contact with valid name, email, phone, and company (for B2B) who has expressed interest in Client's services by filling out a form, attending a webinar, or responding to direct outreach. Differentiate B2C vs. B2B lead criteria here if needed].
1.5. Deliverables: The specific deliverables, including the quantity and quality of leads, reporting, and communication, will be detailed in Exhibit A.
2. TERM AND TERMINATION
2.1. Term: This Agreement shall commence on the Effective Date and continue ivory coast whatsapp database for a period of [e.g., 3 months, 6 months, 1 year], unless terminated
2.2. Renewal: This Agreement will automatically renew for successive [e.g., 1-month, 3-month] periods unless either Party provides written notice of non-renewal at least [e.g., 30] days prior to the end of the then-current term.
2.3. Termination for Cause: Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any provision of this Agreement and fails to cure such breach within [e.g., 15] days after receiving written notice thereof.
2.4. Termination for Convenience: [Optional: State if either party can terminate without cause. If so, specify notice period and any termination fees. e.g., Either Party may terminate this Agreement for convenience upon providing [e.g., 30] days' written notice to the other Party. In such an event, Client shall pay for all services rendered up to the termination date.]
2.5. Effect of Termination: Upon termination, Client shall pay for all services rendered and leads delivered up to the termination date. All intellectual property rights (as per Section 7) shall revert or transfer as specified.
3. FEES AND PAYMENT
3.1. Fees: The Client shall pay the Provider fees for the Services as outlined in Exhibit A. This may include:
* [e.g., Monthly Retainer]
* [e.g., Per-Lead Fee (specify rate for B2C vs. B2B leads if different)]
* [e.g.,