Passteam provides comprehensive RFM analysis, as well as many other tools for business analytics and activity reports. Passteam is designed specifically for the e-commerce industry and offline businesses using modern cloud solutions in their work. Passteam has direct integration with most popular CRM systems - Poster, YCLIENTS, iiko, Minbox, retailCRM, etc.
In Passteam, RFM analysis divides your customer base into 9 segments, based on the frequency of their purchases and their recency. Estimate what percentage of your customer base is in each segment, and then imagine how effective the recommended activities below could be for your business.
At the moment, Passteam allows you to conduct croatia mobile phone number list RFM analysis on two variables – recency and frequency of purchases. In fact, it is RF analysis without taking into account the amount of purchases.
Within the framework of small business, these two indicators, without taking into account the amount of purchases, are sufficient for analysis and planning of further activity with each of the segments.
After connecting the integration and finishing synchronizing the guest list, Passteam automatically creates 9 segments, analyzing data on the frequency of guest purchases and their recency.
Our service automates work with the guest database and conducts RFM analysis hourly, using up-to-date data from your CRM.
Guests are sorted into segments according to the following scheme:
Segments can be viewed in the side menu tab Client List –> Segments .
As we wrote above, there are no universal indicators by which you can divide guests in any business. Therefore, the settings of each segment can be manually adjusted to your specific conditions. Additionally, you can add other filters for narrower segmentation.
By clicking on the desired segment, you will see all guests that fall under the specified parameters.
What can you do with these segments?
Guest audit . Using these segments, you can understand what part of your guests are your loyal ones, what part is on the verge of losing them, etc.
Segmented mailings . To increase the effectiveness of your advertising campaigns, send targeted messages to a specific mailing segment. For example, reactivation messages for sleeping subscribers, incentive messages for regular subscribers, etc.