Miravia, the fastest growing marketplace in 2023, continues to have a good outlook
Posted: Sat Dec 21, 2024 4:18 am
is to rejuvenate the brand to reconnect with the younger audience and so that they can feel more identified with the marketplace. Specifically, eBay wants to attract the attention of generation Z, since they are big fans philippines whatsapp number of second-hand items, especially those related to fashion.
Miravia, another of Alibaba's marketplaces, achieved an annual growth rate of 8.02% in 2023 and is expected to reach $1.62 billion in 2025. In Spain, specifically, it has managed to attract a very good audience with aggressive promotional strategies such as exclusive discounts, countdown timers or flash sales, something that we can also see in other marketplaces such as Shein or Temu. In addition, it has also chosen to partner with influencers and have a strong presence on social networks.
One of the trends in Miravia's marketplace that we're going to see in 2025 is that its best-selling products will continue to be those related to fashion (representing 23% of sales) , followed by care and hygiene products and furniture and decoration items. In the background, although also successful, we find electronics, DIY, food and leisure products. On the other hand, to expand its reach and further boost its growth, Miravia has partnered with Rithum, a retail network that connects brands with retailers.
Experts say that Miravia's success lies in its focus on selling quality mid-range products and attracting high-income consumers. But something very important is that it has not forgotten the younger audience , generatio
Miravia, another of Alibaba's marketplaces, achieved an annual growth rate of 8.02% in 2023 and is expected to reach $1.62 billion in 2025. In Spain, specifically, it has managed to attract a very good audience with aggressive promotional strategies such as exclusive discounts, countdown timers or flash sales, something that we can also see in other marketplaces such as Shein or Temu. In addition, it has also chosen to partner with influencers and have a strong presence on social networks.
One of the trends in Miravia's marketplace that we're going to see in 2025 is that its best-selling products will continue to be those related to fashion (representing 23% of sales) , followed by care and hygiene products and furniture and decoration items. In the background, although also successful, we find electronics, DIY, food and leisure products. On the other hand, to expand its reach and further boost its growth, Miravia has partnered with Rithum, a retail network that connects brands with retailers.
Experts say that Miravia's success lies in its focus on selling quality mid-range products and attracting high-income consumers. But something very important is that it has not forgotten the younger audience , generatio