We're very used to reporting on the number of conversions. Under this approach, you start reporting on the actual potential revenue that the campaigns are delivering. This is a significant change to your campaigns, but it's an important one, and it would set you up for a lot of future growth. It's an excellent time to make a change, like this at the moment. Summing all that up, speed and efficiency are the keys at the moment, to PPC, in these challenging times.
. So I'll pass you across now to Johnny, who's going to talk about ABM. Here’so dominican republic business email database how to adapt your ABM strategy during COVID-19 Before I talk about what I've been focused on for the last couple of weeks, I want to give a quick overview of what account-based marketing is. Account-based marketing flips the typical inbound marketing funnel on its head.
Here is an example of an ABM marketing funnel vs. an inbound marketing funnel. covid19 abm vs inbound marketing Things like SEO and content marketing drives high volumes of traffic to your website. Then, you have a lead capture process, where people download ebooks, you collect their information, and then you use the information you collect, to start qualifying them. Next, you find the right people to become customers, forcing them to your sales team.