So, the strategy and plan was all developed by someone else in the company. FYI: I was the first hire in marketing; there had been no other marketers running this campaign initiative. Since I’d done dozens of similar projects in my career, I was eager to jump in and push the project forward. The problem? Non-marketers think about all the logistics that go into launching ecuador consumer email address a campaign: target audiences, conversions, qualifications, nurturing paths, sales alignment, proper reporting, and all the other small nuances that come with an asset as important as the Messaging Design Kit.
Because of that,t could have to handoff sales qualified leads to sales. My re-do: The designers at Layer are top-notch, and I would work with them again in a heartbeat. But, they are not marketers and have little experience of launching a campaign from start to finish. As eager as I was to push this forward as much as the next person at Layer, I should have delayed the campaign by a week or two and spent time revamping the strategy and improving the plan to ensure sales was getting only the best leads.
The takeaway: Don’t let internal pressure cause you to create a project that won’t be as successful as it could be. Marketing has to have the power to say no. Revenue Always Wins To close, I want to reiterate the thing I said earlier‚ Revenue is what matters‚ nothing else. Your job is not to generate a huge number of “leads” so you’ll look good to your boss.