Then continue with the MOFU keywords, which you’ll use in your blog posts. You can also use these keywords for your lead generation content, as they can help you discover what problems people have and the solutions they are looking for. Finally, the BOFU keywords are the ones you can use for your landing pages and other promotional pages. There are a large number of keyword research tools, two of the most popular: Ahrefs and Semrush.
You can also use a free tool like KeywordTool.io to find keyword suggestions and Moz to identify long-tail phrases as well as to complement the results of Ahrefs and Semrush. When you use these tools, you need to be dominican republic consumer email address aware there are no “right or wrong” keywords that you need to uncover. Rather, look for the keywords that best suit your company—and your prospective leads. Create gated content to capture leads online Once you find what people want, you need to create content that gives your leads precisely what they are looking for.
Since you have keywords categorized by the steps of the funnel to which they belong, in the following way: Top of the funnel content: Articles, infographics, videos, and podcasts Middle of the funnel content: Ebooks, white papers, reports, checklists, cheat sheets, and free email guides Bottom of the funnel content: Webinars, product demos and trials, and sales materials Given that our goal in this post is how to generate leads online through your content strategy, we’ll focus on the middle of the funnel (which is where the content lives that you'll use to generate leads).