We’ve previously shared here at Rock
Posted: Thu Jan 02, 2025 8:30 am
Content how we’ve chosen to keep our in-house team focused on strategic tasks while outsourcing content production to freelancers (and we’ve explained how we execute this in practice). Indeed, opting for freelance writing and content services can be an incredibly efficient solution for scaling your content production across various formats, without sacrificing quality and while keeping a keen eye on results. However, for this to work, certain details must be taken into account—both when determining if this option makes sense for your company and in understanding which platform would be the best fit for you.
Content Marketing: Potential and Current Challenges In broad terms, content engineering email list marketing aims to attract, engage, and convert customers through the creation of relevant content in various formats. According to the 2023 State of Marketing Report, 29% of marketing teams use blog posts and optimized websites to attract and convert leads. Out of this percentage, 88% plan to increase or maintain their investment in 2023. And a content marketing strategy is not solely composed of written content for blogs and websites.
The same report highlights one of the main trends for the year: the creation of short videos for Instagram, YouTube, and TikTok. We might be biased in saying this, but a strategy for sustainable and continual long-term marketing growth is hardly effective without content. However, like anything within marketing, such potential comes with its challenges. For instance, Artificial Intelligence is a powerful tool to enhance productivity and creativity, but it has limitations that will always depend on the human touch.
Content Marketing: Potential and Current Challenges In broad terms, content engineering email list marketing aims to attract, engage, and convert customers through the creation of relevant content in various formats. According to the 2023 State of Marketing Report, 29% of marketing teams use blog posts and optimized websites to attract and convert leads. Out of this percentage, 88% plan to increase or maintain their investment in 2023. And a content marketing strategy is not solely composed of written content for blogs and websites.
The same report highlights one of the main trends for the year: the creation of short videos for Instagram, YouTube, and TikTok. We might be biased in saying this, but a strategy for sustainable and continual long-term marketing growth is hardly effective without content. However, like anything within marketing, such potential comes with its challenges. For instance, Artificial Intelligence is a powerful tool to enhance productivity and creativity, but it has limitations that will always depend on the human touch.