Choosing a date for the launch of a product, a service or for phone number data your various business strategies is one of the crucial points that we all face. The question is to know WHEN is the best time. In communication strategy, one of the axes of preparation is the establishment of a communication plan. In this communication plan, we set deadlines, but also we visualize a plan of actions that we wish to respect.
Many communication specialists will say that it is important to establish a calendar and choose your dates carefully. The goal is to have maximum visibility and therefore to have maximum return on investment. Let's take a simple example. Does Haagen Daz have a real interest in accessing their communication strategies in the middle of January?
The answer, you all know it, so what is important in choosing a date? The season, surrounding events, historical dates? These are all questions that we will raise through three axes:
Content marketing and establishing an editorial calendar
The event for choosing an optimal date
Advertising the image of your actions through the media.
In the digital age, implementing an inbound marketing strategy is a must to stand out from the competition. Indeed, the fashion in marketing and communication for several years has been to monopolize the first Google results. SEO is the central pillar of all digital strategies and it allows you to gain digital market share. Therefore, establishing an editorial calendar must be thought out and built around a date logic.