Changes Worldwide that Impact the Target Audience Look for changes in the world around you, particularly in behaviors and trends that affect people in some specific way, requiring a need to adapt. Zero in on these and analyze each one until you understand them fully and how they impact your target audience. Define and Clearly Communicate How the Change Impacts Your Customers Define and articulate the change in clear terms that your audience can understand and relate to.
Do it in a way that shows you share in their concern, confusion, or other identifiable emotion or canadian colleges universities email list mental state. This shows you care about finding a solution that benefits their well-being. Once you have clearly described what the change is, your target audience will see it clearer also, and that helps them jump on the bandwagon and be more ready to take some type of action.
Offer a Way to Adapt to that Identified Change Offer your target audience a way to address the identified change and how they can adapt in order to minimize any negative impacts it can cause. This adaptation will require a new process, one your organization has identified as valuable and helpful. Empathize with Challenges Show that you understand the challenges involved when attempting to adapt to a change.