However, when they are emotionally connected to the brand, they become more valuable to that brand by 52%. It has been found that TV ads that create an emotional response are three times more likely to result in purchase intentions. Emotional branding also drives loyalty, and this is a result of a long-term relationship with a brand.
When you have increased brand loyalty, you have higher sales numbers. How to canadian biotechnology email list Use Emotional Branding At the heart of emotional branding and creating that emotional reaction in consumers is to tell a story. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty. This strategy engages the subconscious of the target consumer, and it’s a powerful way to build that sought-after emotional connection.
There are many commercials that run that tell a story. Sometimes, it’s overt, with a narrative that runs through it, and sometimes, it’s more subtle. Focusing on a family and their love of a product is storytelling. It may not be a narrative story, but it still tells a story about characters and situations. Some of the best emotional branding ads transport the viewer to another place where the story is taking place.