A study by TikTok revealed that over 70% of viewers would engage more with an ad experience if they had the option to skip it. This suggests that forcing users to watch an ad may, paradoxically, lead to decreased engagement. On the other hand, non-skippable ads can increase the visibility and impact of advertising campaigns, leading to greater brand recognition and potentially more conversions. The key will be finding a balance between keeping users engaged and maximizing returns for advertisers.
YouTube Ads vs. Instagram Ads Comparing YouTube ads to Instagram ads is inevitable. Who wholesale email list hasn’t had the experience of being forced to watch an ad (often completely irrelevant) right at the climax of their favorite song? On YouTube, non-skippable ads are common. They appear before and during videos, and recently, the platform extended these 30-second ads to its TV app. The goal, of course, is to capture the viewers’ attention for a short period and increase video views as well as campaign success.
And less intrusive approach with its ads. However, it has chosen to increase the available ad space, showing a larger number of ads to users. Nonetheless, the introduction of “ad breaks” marks a significant shift in this approach, making the ads much more intrusive and impossible to ignore. This change can be seen as Instagram’s attempt to directly compete with YouTube in terms of advertising effectiveness.