To educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly demanding readers, the traditional PDF is no longer as attractive as it once was. By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short of what you were expecting.
So, how do you transform static content into something that engages your audience? We retail email list present to you interactive e-books. In this article, I will show you how to use interactive e-books in your content strategy and all the possibilities they offer. Let’s go! What Is Interactive Content? Before we specifically address interactive e-books, I believe it is important to take a step back and understand the concept of interactive content.
Scott Brinker, head of MarTech Blog and founder of Ion, Rock Content’s interactive content platform, offers a really straightforward definition: “Interactive content is the one in which the audience actively participates, rather than just passively reading, watching or listening. Examples of interactive content include quizzes, assessment tools, and calculators.” Some market data highlight the power of interactive content: Interactive pages receive three times more likes and shares.