Expected that Google would not take long to act given the impact on the quality of the search engine’s search results. In March, Google released the 2024 Core Update, declaring war against low quality and spam and shaking up the SEO landscape. The new update focuses on points such as improvement in quality ranking, new anti-spam policies, reduction of non-original results, and penalties for websites that do not follow Google’s guidelines.
Also read: Google March Core Update: Will I Be Penalized for Using AI to Create Content? Shortly after petroleum manufacturers email lists the March 2024 update, several reports emerged of sites being completely de-indexed and “disappearing” from the search engine, which proves the danger of relying entirely on Artificial Intelligence. We always like to emphasize here that Google’s battle is not against AI per se. Its objective is solely to improve the quality of searches, prioritizing original and relevant content.
Something that Mordy Oberstein, head of SEO at Wix, had already highlighted in an exclusive interview with Rock Content: “If the content is written by AI, it will not have the necessary level of experience and knowledge unless you heavily edit and modify it. We’re seeing Google’s ability to eliminate AI-written content, not because they’re necessarily targeting it, but because they’re targeting content that isn’t based on experience and expertise, which is fundamentally AI-written content.