How will AI search change the game? We need new metrics, new maps to navigate this uncharted territory. The KPI Dilemma: Gone are the days of simple “top X ranking” glory. In a chat-driven world, how do we quantify success? How do we justify ROI? We need to adapt our strategies, anticipate moves, and think several steps ahead. Competitive Intel: Keywords were once our intel, revealing our rivals’ SEO strongholds.
But in the domain of chat search, who are our true competitors? Are they the established canadian healthcare and medical email list players or new startups wisely playing with AI algorithms? Questions, AI in Search, summary: How visible is my brand in AI search? How can we rank in top X positions? Who are our competitors and what visibility have they gained? The answers, for now, are uncertain. It’s an invitation to experiment, to break free from the known boundaries of traditional SEO, and to embrace the playful spirit of discovery.
A few final thoughts While the lack of dedicated tools for measuring brand visibility in AI chats presents a temporary issue for marketers, I anticipate a new gen of analytic tools emerging soon, and not necessarily from the usual SEO power players. It’s crucial to remember that a potential shift from traditional search to AI-powered search doesn’t equate to inevitable catastrophe.