You can also convert people into leads and collect their feedback
Posted: Sat Jan 04, 2025 5:18 am
In addition, they can be created to support businesses on different objectives through the buyer’s journey, from awareness to conversion, from visibility to revenue. Let’s see how. How to apply interactivity at each stage of the marketing funnel? Awareness stage At this stage, the reader may not know they have a pain point or need your solutions yet. According to Mediafly, interactive content delivers 94% higher content views when compared to static pieces, so this is a good opportunity to generate brand awareness.
An interactive ebook about their niche can be a good opportunity to introduce your brand nursing homes email list and expose it as an authority on that subject. This is also an excellent opportunity to convert readers into leads and collect relevant first-party data as they interact with the ebook. Webinars also provide a great opportunity to capture people’s attention, address basic questions, and connect with the audience. At Rock Content, we have the Jam Sessions and we use interactive pages as a content gallery and also to broadcast the live webinars.
by gating or adding CTAs and other interactive elements inside these pages. As an example, you can check out our interactive ebook: The Ultimate Guide for Interactive Content. Consideration stage At this point, people are aware of their need for a solution and begin evaluating potential ways to address their problems. While interactive ebooks can provide more specific information, exploring other formats is also worthwhile.
An interactive ebook about their niche can be a good opportunity to introduce your brand nursing homes email list and expose it as an authority on that subject. This is also an excellent opportunity to convert readers into leads and collect relevant first-party data as they interact with the ebook. Webinars also provide a great opportunity to capture people’s attention, address basic questions, and connect with the audience. At Rock Content, we have the Jam Sessions and we use interactive pages as a content gallery and also to broadcast the live webinars.
by gating or adding CTAs and other interactive elements inside these pages. As an example, you can check out our interactive ebook: The Ultimate Guide for Interactive Content. Consideration stage At this point, people are aware of their need for a solution and begin evaluating potential ways to address their problems. While interactive ebooks can provide more specific information, exploring other formats is also worthwhile.