The new logo stands out with bold custom typography
Posted: Sat Jan 04, 2025 5:18 am
In 2023, it was one of the companies that announced its rebrand. Faced with the increasing use of digital payments and the decline of traditional banking services, Western Union underwent rebranding to align with consumer expectations and bridge the gap between its current and future services, focusing on its online platform and app. The rebranding was led by the Los Angeles-based agency Love Street and Company. The new logo represents a significant departure from the company’s previous identity.
The updated design is more modern and dynamic, featuring changes in typography and the creation canadian biotechnology email list of an abstract monogram. The color palette, including the vibrant traditional yellow, was retained for brand recognition continuity. Pepsi New Logo and Visual Identity Announcement | Pepsi To celebrate its 125th anniversary, Pepsi announced its rebranding first in North America and globally throughout 2024. After nearly 15 years since the last update, the company paid homage to its rich brand heritage while incorporating contemporary elements.
introducing a distinctive “pulse” and an updated color palette. Black takes center stage, reflecting the brand’s commitment to Pepsi Zero Sugar, a current consumption trend. Moreover, Pepsi aimed not only to modernize its image but also to ensure flexibility and impact in a constantly expanding digital world. The introduction of movement and animation in the new visual identity aims for versatility in various contexts, from retail shelves to digital spaces.
The updated design is more modern and dynamic, featuring changes in typography and the creation canadian biotechnology email list of an abstract monogram. The color palette, including the vibrant traditional yellow, was retained for brand recognition continuity. Pepsi New Logo and Visual Identity Announcement | Pepsi To celebrate its 125th anniversary, Pepsi announced its rebranding first in North America and globally throughout 2024. After nearly 15 years since the last update, the company paid homage to its rich brand heritage while incorporating contemporary elements.
introducing a distinctive “pulse” and an updated color palette. Black takes center stage, reflecting the brand’s commitment to Pepsi Zero Sugar, a current consumption trend. Moreover, Pepsi aimed not only to modernize its image but also to ensure flexibility and impact in a constantly expanding digital world. The introduction of movement and animation in the new visual identity aims for versatility in various contexts, from retail shelves to digital spaces.