Some even tattoo it on their bodies
Posted: Sun Jan 05, 2025 4:48 am
What is a love brand? A love brand is a brand that is loved by consumers and manages to create emotional bonds with them. They do it by transcending the traditional relationship that exists between company and customer. A love brand is not just a company, a store, a product — it’s a representation of the values and beliefs with which the consumer identifies. Therefore, fans incorporate the brand into their personality and lifestyle.
This connection is so strong that they no longer have eyes for competitors and start to defend hotels and motels email list the brand tooth and nail. Think of Harley Davidson, an emblematic example of a love brand. Those who buy a Harley don’t buy a motorcycle — they buy adventure and freedom on two wheels. Fans may not be even your customers (as is often the case with love brands), but they like to show off and defend the brand.
It’s a lot of love, isn’t it? Branding generates this feeling. Brand management defines which image and positioning it wants to add to the consumers’ minds. With this definition, the brand consolidates its identity and achieves identification with people. These are the ingredients to start a love story between the brand and the consumers who identify with it. But this relationship depends on other ingredients to thrive.
This connection is so strong that they no longer have eyes for competitors and start to defend hotels and motels email list the brand tooth and nail. Think of Harley Davidson, an emblematic example of a love brand. Those who buy a Harley don’t buy a motorcycle — they buy adventure and freedom on two wheels. Fans may not be even your customers (as is often the case with love brands), but they like to show off and defend the brand.
It’s a lot of love, isn’t it? Branding generates this feeling. Brand management defines which image and positioning it wants to add to the consumers’ minds. With this definition, the brand consolidates its identity and achieves identification with people. These are the ingredients to start a love story between the brand and the consumers who identify with it. But this relationship depends on other ingredients to thrive.