But there is a more human and subjective stage that underlies the entire strategy: understanding people’s search intent. Users go to Google because they want to find answers. So, all research carries the intention of solving a doubt. However, these intentions are not always evident, as each person uses different words to try to find an answer. That’s why one of the great efforts of search engines is to understand human language to unveil people’s search intent.
that best meets users’ needs. And that’s where the subjective part of your SEO and Content transportation email listMarketing strategy comes in. You also need to understand people’s search intent to deliver what they want to find so that Google recognizes that you have the best answers and deserve the best positions. Do you want to understand what the search intent is and how to interpret users’ searches? In this article, we’ll talk about: What is search intent? How does search intent influence SEO? How to unveil the search intent behind a keyword? How to optimize content from the search intent? Final Words Keep reading and learn how to create more efficient strategies with this knowledge! What is search intent? Search intent is what the user wants to find when using search engines.
A search for “yoga for beginners” brings with it the intention to find classes, tips, and postures for those who want to start practicing yoga. They are not advanced tips or Muay Thai classes because that is not what the user is looking for. That may seem obvious, but understanding what’s behind the search terms allows you to plan the content production that matches the buyer persona’s needs.