This emotional side of advertising and marketing can come through evaluating each of these needs and coming up with ways to fulfill them. Many brands chase the prestige factor, but there is plenty of room to work on fulfilling other needs. Looking more closely at the hierarchy of needs, more things become apparent. Humans need to belong to a group. You may have noticed the famous PC vs.
Mac ads that put everyone squarely into a group based on their computers. Appealing to communication email list group needs has worked for many other brands that define a group and then invite the consumer into it. Benefits of the Emotional Branding Strategy The impression that someone has about your brand is vital to whether they consider it for purchase. However, Princeton studies have shown that it takes less than a second to make a first impression.
first impression is a good one. We may consider ourselves to be creatures of logic, but much of how we make decisions depends on our subconscious and instincts. That subconscious needs to be reached if we are to drive decision-making. The subconscious needs of the customers’ dreams, needs, ego, and aspirations are vital in creating an emotional connection.