This demonstrates how this is an integral and comprehensive process. It relates to visibility and connection with users, as it is only possible to promote brand positioning if the market segment and potential customers are properly understood and get the answers they want in their searches. For every company, regardless of its size and niche, a successful strategy translates into benefits such as: continuous sales, since the commercial offer is always in the consumer’s mind; greater brand recognition and visibility; market authority, which builds audiences as well as customers; builds credibility and a better image in relation to direct competitors, which translates into differentials that maintain this leadership position in the market.
In a highly digitized context, this brand positioning must also keep pace with restaurant email list technology and innovation trends. The more we are in the Internet world, the better the business will be in general, since the virtual environment transcends geographical barriers that prevent the companies’ exponential growth. Thus, in addition to highlighting a brand platform’s relevance in the physical world, the company must be recognized in the virtual context.
for example, which reinforce the company’s identity in its public’s imagination. Brand positioning or brand awareness? A product can be highly recognized, but have a null brand positioning. The same is true about brands. This brings us to the clear difference between brand positioning and brand awareness. Positioning is a comprehensive concept. It is related to the level of sales, market share, the frequency of use of products or services, the positive evaluation from users and the strength and leadership in general.