Have you ever noticed that we all have good stories to tell, but few people are able to capture the listener's attention when narrating the event? This happens due to a lack of storytelling, a technique that allows the reader or listener to connect with what is being told.
But why is this important for corporate training? It is a way to provide more immersive learning and engage participants to complete the proposed activities.
Continue reading to learn how to apply storytelling to your company's corporate training!
What is storytelling?
It is common for adults to tell stories to children with the aim of passing on a moral value, or even to entertain them. This contributes to the internalization of information and learning.
Therefore, storytelling is nothing more than the act of telling jamaica email list good stories. In corporate training, it is a technique used to develop employees professionally, whether with new knowledge or skills.
What are the benefits of storytelling in training?
Corporate training has gained tools that allow employees to participate in learning. After all, training does not have to be a monotonous activity. In addition, storytelling brings the following benefits:
Low financial investment
To produce materials and define strategies, a large financial investment is not necessary, because, from the moment the manager learns the technique, he can define an objective and direct employees to achieve the target.
Employee responsiveness
Not to mention that employees are more receptive to the content, as they actively participate in the construction of their own learning, unlike a traditional lecture, which can be monotonous and tiring for the people who are watching.
Humanized Training
Through the narrative presented, employees gain more empathy. Depending on the training objective, some employees can perform simulations in which they put themselves in the shoes of consumers who have experienced problems and the other half must find a way to solve the problem.
Connection to learning
As we have said so far, a well-told story activates parts of the brain that release dopamine and produce stronger connections with the information being passed on and an emotional association with the teachings.
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How to apply storytelling in corporate training!
1. Know your audience
Before deciding which story to tell, the manager must research who the target audience is and what goal they intend to achieve with the training. For example, telling a story for the sake of telling it will not move the organization forward.
It is important that the manager meets with the human resources team and defines what knowledge will be shared and what skills will be developed.
2. Use metaphors
To facilitate the construction of storytelling in training, try to use metaphors, archetypes and even fables when transmitting information. These narrative models will help employees better understand the message. If possible, avoid using jargon and technical terms when unnecessary. This will ensure that a greater number of employees learn effectively.
3. Choose the best format
Those who believe that the format is not as important as the message are mistaken. For each piece of information conveyed, there is a format that will facilitate learning and connection with the content.