The “Analytics” service, offered by Google since 2005,

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has been renewed every year as a result of technological developments and the continuous development in the digital world, and as of 2013, it has been offered to users via the “Universal Analytics” platform. GA4, the newest analysis software offered to users as of 2020, stands out as a system based on artificial intelligence rather than being an advanced version of Universal Analytics with its different features.


We have compiled our content below for you, which includes detailed information about GA4, which will be mandatory after the complete removal of old generation Google analysis tools as of July 2023, and aims to answer uruguay mobile phone number all the questions that users may have.

What is Google Analytics?
Developed by Google, one of the world's most important search engines, Google Analytics is a free software that helps analyze website visitor traffic, detect visitor behavior, and report.

Why Use Google Analytics?
The increase in internet usage, which is directly proportional to the development of technology, is driving all businesses that want to exist in this digital world and meet their target audience to establish the right marketing strategies. In the internet market, where competition is increasing day by day, reaching potential customers and making brands visible and known is only possible with correctly designed marketing activities.

The most important element of being able to appeal to the right target audience with the right products and statements is to perceive the customer correctly. For this reason; It is of great importance for brands to perceive the behaviors, visit traffic and interactions of customers visiting their websites, to understand possible problems and find solutions and to make the right moves based on these analyses.

Reporting the number of monthly visitors to a website,
How the visitor traffic is formed, through which channels visitors enter the site,
Whether social media accounts contribute to the site,
Which types of ads or content receive the most attention,
How much time visitors spend on the site on average,
Detection of speed-related problems on your site, or detection of "bounce rate" increases due to slow-opening pages,
Which city receives more visitors?
Analysis of site traffic is very important in order to understand whether the promotional activities carried out are beneficial to the site, to be able to make future marketing plans based on the answers to all these questions, to correctly analyze the shopping habits of the target audience or to correct the points that are going wrong.