Adsviu: this is the adtech that revolutionizes the advertising market with AI
Posted: Mon Jan 06, 2025 4:53 am
Contextual advertising company Adsviu , part of the Next Chance group, is an adtech company that offers real-time image similarity and cookieless advertising solutions to the market . Adsviu contextualizes millions of images and videos found in media outlets and web platforms and automatically generates a shopping cart of similar products for readers to purchase. In this way, it turns all the photos and videos in publications into a monetization channel for publishers and into a powerful sales channel for brands and their agencies.
Using its own artificial intelligence system , Adsviu uses advances in machine learning and deep learning for image recognition, and achieves the best known contextualization results. Using this AI, it places non-invasive advertising, contextualized in the images of the page being consulted and without using cookies, thus respecting the privacy of users. In addition, it allows scalability that allows the technology to adapt to any photo or video in any category that Adsviu works with: fashion , beauty, sports, home & deco, electronics and leisure.
In the words of Patricia Matey , CEO of Adsviu: “We have our own development in which we get the best out of artificial intelligence to direct highly qualified mass traffic to our client brands,” says Matey. She also adds that “unlike other players in the market, who do not contextualize, we position the product naturally in the same images that accompany any article or news item. That is why we have a successful model: we contextually show the product that the user is interested in purchasing.”
Adsviu presents a system, adapted to the needs of advertisers
The main challenges of current advertising are low Brand Awareness , poor CTRs, lack of conversion and lack of context. In this way, Adsviu promises to multiply the CTR by dealing with advertising of greater value and related to content, and its Brand Awareness by increasing visibility and brand recall.
Using this cookie-free technology , the company aims to meet the challenges and bahamas number screening sell products through the millions of photos and videos found on multimedia platforms and media.
A new source of income for the media
The company presents a new line of revenue for media outlets and web platforms thanks to contextual advertising, remunerating them for placing brand products in related images in an effective and non-intrusive way. With Adsviu's solution, media outlets can monetize with contextual product ads, without damaging the content and providing added value to readers and brands.
Furthermore, Adsviu offers its clients, both media and advertisers and their agencies, an up-to-date monitoring tool to measure the results of campaigns in a way that facilitates the optimization of content in real time while increasing revenue.
Cookieless revolution
In this way, Adsviu enters the Spanish market with the aim of becoming the new essential ally for media, brands and agencies at a key moment for business. With the disappearance of third-party cookies, the company offers a business model that personalizes ads while respecting user privacy, multiplying the brand recall rate and conversion with record figures in its sector.
Using its own artificial intelligence system , Adsviu uses advances in machine learning and deep learning for image recognition, and achieves the best known contextualization results. Using this AI, it places non-invasive advertising, contextualized in the images of the page being consulted and without using cookies, thus respecting the privacy of users. In addition, it allows scalability that allows the technology to adapt to any photo or video in any category that Adsviu works with: fashion , beauty, sports, home & deco, electronics and leisure.
In the words of Patricia Matey , CEO of Adsviu: “We have our own development in which we get the best out of artificial intelligence to direct highly qualified mass traffic to our client brands,” says Matey. She also adds that “unlike other players in the market, who do not contextualize, we position the product naturally in the same images that accompany any article or news item. That is why we have a successful model: we contextually show the product that the user is interested in purchasing.”
Adsviu presents a system, adapted to the needs of advertisers
The main challenges of current advertising are low Brand Awareness , poor CTRs, lack of conversion and lack of context. In this way, Adsviu promises to multiply the CTR by dealing with advertising of greater value and related to content, and its Brand Awareness by increasing visibility and brand recall.
Using this cookie-free technology , the company aims to meet the challenges and bahamas number screening sell products through the millions of photos and videos found on multimedia platforms and media.
A new source of income for the media
The company presents a new line of revenue for media outlets and web platforms thanks to contextual advertising, remunerating them for placing brand products in related images in an effective and non-intrusive way. With Adsviu's solution, media outlets can monetize with contextual product ads, without damaging the content and providing added value to readers and brands.
Furthermore, Adsviu offers its clients, both media and advertisers and their agencies, an up-to-date monitoring tool to measure the results of campaigns in a way that facilitates the optimization of content in real time while increasing revenue.
Cookieless revolution
In this way, Adsviu enters the Spanish market with the aim of becoming the new essential ally for media, brands and agencies at a key moment for business. With the disappearance of third-party cookies, the company offers a business model that personalizes ads while respecting user privacy, multiplying the brand recall rate and conversion with record figures in its sector.