Digital End to End, the model that revolutionizes online sales by uniting Marketing and Sales
Posted: Mon Jan 06, 2025 5:28 am
Sell differently” is the philosophy of the Digital End to End model of the digital consultancy Bysidecar. An innovative model that unites Marketing and Sales to boost the results of companies in the online channel. In a context of accelerated digitalization of purchasing processes, the digital channel is key in both the research and decision stages. Companies know this and more than 45% recognize that e-commerce is among their priorities for 2023.
Leading brands in sectors such as energy, insurance, telecommunications, banking and software work with Bysidecar as a comprehensive sales provider. A 360º “successful” model in which Bysidecar takes on everything from strategy to generating qualified leads and converting them to sales directly online or through telephone assistance. This comprehensive solution allows companies to “outsource” their sales to a single provider, reducing acquisition costs and improving customer experience.
3 keys to selling differently
Proprietary technology to unite marketing and sales
The development of proprietary technology has been key for Bysidecar to perfect a methodology that allows the Marketing and Sales departments to be aligned. Both teams work on the same funnel, each applying their expertise to advance the lead from the attraction phase, through to the consideration and decision phase.
End to end model
The coexistence in the same space, and sharing a technological platform, of the teams that generate traffic (Marketing) and those that convert leads into clients (Sales) guarantees real-time optimization of sales strategies thanks to continuous feedback between specialists and the application of CRO techniques.
Traffic qualification from generation
If there is one thing that sets the Digital End to End model apart, it is the qualification of traffic from the generation phase itself. From the media mix selected to the usability of the website or the conversion technology used (form, click to call, direct dial numbers, etc.), everything is focused on capturing leads interested in contracting the products or services sold by each brand.
Quality traffic that continues to be qualified thanks to our own technology that prioritizes its management in the Smart Center (contact center specialized in digital) based on its origin (SEM, SEO, off…), keywords that activate the ads, web behavior or any other factor specific to the sector in which they work.
This lead scoring ensures that sales consultants focus on managing “hot leads,” which increases sales conversion rates and improves the user experience, since it impacts audiences that are truly interested in the product or service.
This generation of qualified traffic triggers conversion to sales of services with ratios that exceed 50% on useful leads or 25% on gross leads and allow acquisition costs to be reduced by up to 60% in the energy sector or 40% in insurance.
Successful model: you pay only for sales
Bysidecar works with the philosophy that there is nothing more “customer centric” than taking ownership of the success of its clients. For this reason, Digital End to End is based on a CPA remuneration model, in which the client only pays for the sales generated. A model that the consultancy can “afford” due to its extensive knowledge of the digital environment and its expertise in the verticals in which it works.
A digital partner of major brands
The successful model is precisely one of the advantages that has won over brands such as MásMóvil, a group for which Bysidecar works with its brands Euskaltel, R and MásMóvil. This is acknowledged by the head of the group's telephone sales channel, Francisco Trujillo, who highlights that "Digital End to End gives companies the possibility of increasing sales volume in a 100% variable model with limited risk." A model, he explains, that is valid both for companies that do not have a solid digital department and wish to generate sales in the digital environment, as well as for companies with consolidated generation departments to serve as support."
This is not the only aspect that he values about Bysidecar as a partner. At MásMóvil they also indonesia number screening focus on the work of organic positioning of the domains from which they capture traffic. For Trujillo, "the deep knowledge of how the digital world works enables them to achieve a significant volume of registrations with a very limited investment, which directly affects the profitability of the campaigns."
The innovative sales model has won over major brands in the services sector. This is the case of Repsol, a company that values the comprehensive sales concept that Bysidecar offers as a partner. “The Digital End to End model allows us to offload the entire process to the supplier, from attracting potential customers on the digital channel to closing the sale, and always respecting the brand's commercial policy,” highlights Alejandro Sáez, Lead Management and Sales Closing Manager at Repsol.
Sáez also values “Bysidecar’s commitment to developing its own technology, which allows it to prioritize the management of leads in its Smart Center in real time based on the probability of contracting,” which results in “very high rates” of conversion from lead to client. He also does not forget the high degree of usefulness of the leads captured digitally that reach the Smart Center, “a clear indication of the qualification of the contacts that end up being attended to by commercial consultants.”
This differentiated sales model has been key to the growth of a digital consultancy that is highly focused on clients and results. In just over 7 years, Bysidecar already has more than 150 employees and more than one hundred brands in its portfolio.
Bysidecar is part of BSD Digital Group , a holding company specializing in digital business created at the end of 2021 to support the growth and need for diversification of the business generated by Bysidecar, and which closed 2022 with a 44% increase in turnover.
Leading brands in sectors such as energy, insurance, telecommunications, banking and software work with Bysidecar as a comprehensive sales provider. A 360º “successful” model in which Bysidecar takes on everything from strategy to generating qualified leads and converting them to sales directly online or through telephone assistance. This comprehensive solution allows companies to “outsource” their sales to a single provider, reducing acquisition costs and improving customer experience.
3 keys to selling differently
Proprietary technology to unite marketing and sales
The development of proprietary technology has been key for Bysidecar to perfect a methodology that allows the Marketing and Sales departments to be aligned. Both teams work on the same funnel, each applying their expertise to advance the lead from the attraction phase, through to the consideration and decision phase.
End to end model
The coexistence in the same space, and sharing a technological platform, of the teams that generate traffic (Marketing) and those that convert leads into clients (Sales) guarantees real-time optimization of sales strategies thanks to continuous feedback between specialists and the application of CRO techniques.
Traffic qualification from generation
If there is one thing that sets the Digital End to End model apart, it is the qualification of traffic from the generation phase itself. From the media mix selected to the usability of the website or the conversion technology used (form, click to call, direct dial numbers, etc.), everything is focused on capturing leads interested in contracting the products or services sold by each brand.
Quality traffic that continues to be qualified thanks to our own technology that prioritizes its management in the Smart Center (contact center specialized in digital) based on its origin (SEM, SEO, off…), keywords that activate the ads, web behavior or any other factor specific to the sector in which they work.
This lead scoring ensures that sales consultants focus on managing “hot leads,” which increases sales conversion rates and improves the user experience, since it impacts audiences that are truly interested in the product or service.
This generation of qualified traffic triggers conversion to sales of services with ratios that exceed 50% on useful leads or 25% on gross leads and allow acquisition costs to be reduced by up to 60% in the energy sector or 40% in insurance.
Successful model: you pay only for sales
Bysidecar works with the philosophy that there is nothing more “customer centric” than taking ownership of the success of its clients. For this reason, Digital End to End is based on a CPA remuneration model, in which the client only pays for the sales generated. A model that the consultancy can “afford” due to its extensive knowledge of the digital environment and its expertise in the verticals in which it works.
A digital partner of major brands
The successful model is precisely one of the advantages that has won over brands such as MásMóvil, a group for which Bysidecar works with its brands Euskaltel, R and MásMóvil. This is acknowledged by the head of the group's telephone sales channel, Francisco Trujillo, who highlights that "Digital End to End gives companies the possibility of increasing sales volume in a 100% variable model with limited risk." A model, he explains, that is valid both for companies that do not have a solid digital department and wish to generate sales in the digital environment, as well as for companies with consolidated generation departments to serve as support."
This is not the only aspect that he values about Bysidecar as a partner. At MásMóvil they also indonesia number screening focus on the work of organic positioning of the domains from which they capture traffic. For Trujillo, "the deep knowledge of how the digital world works enables them to achieve a significant volume of registrations with a very limited investment, which directly affects the profitability of the campaigns."
The innovative sales model has won over major brands in the services sector. This is the case of Repsol, a company that values the comprehensive sales concept that Bysidecar offers as a partner. “The Digital End to End model allows us to offload the entire process to the supplier, from attracting potential customers on the digital channel to closing the sale, and always respecting the brand's commercial policy,” highlights Alejandro Sáez, Lead Management and Sales Closing Manager at Repsol.
Sáez also values “Bysidecar’s commitment to developing its own technology, which allows it to prioritize the management of leads in its Smart Center in real time based on the probability of contracting,” which results in “very high rates” of conversion from lead to client. He also does not forget the high degree of usefulness of the leads captured digitally that reach the Smart Center, “a clear indication of the qualification of the contacts that end up being attended to by commercial consultants.”
This differentiated sales model has been key to the growth of a digital consultancy that is highly focused on clients and results. In just over 7 years, Bysidecar already has more than 150 employees and more than one hundred brands in its portfolio.
Bysidecar is part of BSD Digital Group , a holding company specializing in digital business created at the end of 2021 to support the growth and need for diversification of the business generated by Bysidecar, and which closed 2022 with a 44% increase in turnover.