Specifically, B2B newsletters have become a great tool for building long-lasting relationships with customers, building trust with your audience, and improving conversions. In fact, according to a study by Earnest Agency, 72% of B2B customers share useful information via email, including forwarding content to other potential customers. However, without a properly defined and implemented B2B newsletter strategy, all this potential is wasted. That’s why in this article we’ll explore key tips to maximize the success of your newsletters in the B2B context, and also provide you with a comparison table of the main email marketing tools to make your choice easier if you decide to launch your own newsletter.
The importance of B2B email marketing Email india whatsapp phone number marketing is one of the most cost-effective marketing strategies , as it does not require large investments in printing or advertising media, and has a return on investment of €48.19 for every €1.15, according to the most recent “Marketer Email Tracker” study. Specifically, email marketing in B2B businesses is a particularly effective tool for capturing leads or potential customers , for establishing and maintaining long-term business relationships with clients and prospects and, ultimately, converting leads into customers through the appropriate and well-timed promotion of our products or services, and keeping existing customers engaged and willing to continue investing in our business.
If you are interested in the benefits of email marketing, you may also be interested in reading : Why invest in Email Marketing campaigns? B2B email marketing tools Some of the many advantages offered by email marketing are audience segmentation , which allows us to personalize the content of our communications much more to adapt it to the interests of each group, the automation of tasks , such as sending follow-up emails, event reminders or promotions, and the ease of performance measurement and complete analysis to progressively adjust and improve campaigns. To do this, however, it is important to have the right email marketing tool. email marketing tools, in order to make an informed decision: Tool Highlighted Features Price MailChimp Automation, segmentation From $9.