Global Sales Expansion Leader
Posted: Mon Jan 06, 2025 8:35 am
WeChat Moments cannot achieve direct transactions. During the customer transaction journey, WeChat Moments operations are aimed at building a persona and creating a sense of trust. Product value and service are the materials for building a high-trust persona. . Consultative sales personality positioning. The so-called consultative sales refers to independent individuals with independent business awareness who provide customers with overall value services. Here we need to change the traditional cognition. Change the cognition. Sales are no longer the person responsible for customer conversion within the company.Who prefers to post on WeChat Moments? Since salespeople are reluctant to post on WeChat Moments because they think there is nothing "worthy of posting" and many contents are "not suitable for posting", let's take a look at who prefers to post on WeChat Moments or regards WeChat Moments as their "main battlefield" for marketing.
Pre-sales consultants for major customers/marketing solution qatar whatsapp resource experts, especially pre-sales consultants for major customers or solution experts who provide customized solutions, are trying their best to build their own expert personas in WeChat Moments. The main contents include sharing speeches, customer training, customer on-site work scenes, customer testimonials, signing ceremonies, etc. Agent bosses/WeChat merchants/individual entrepreneurs Agent bosses mainly post transaction contracts, customer on-site customer testimonials, team management, etc. WeChat merchants mainly post product-related information, and individual entrepreneurs will hit a point around their main solutions to repeatedly educate users. Insurance brokers Insurance brokers are the most active type of sales in WeChat Moments. The content they post includes holiday posters, daily signatures, knowledge cards, etc.
provided by the company, as well as daily visits to customers, communication records with customers, and claims records. Although insurance brokers or real estate and home improvement sales are businesses, from the perspective of customer decision-making, family insurance products also need a group decision-making process, which is of reference value for marketing. These people all have a common feature: limited new traffic + transactions rely on trust in individuals. When individuals need to take into account all functions of marketing + sales + service and do not have the energy to create content for public domain platforms, private domain WeChat Moments become the only main battlefield for sales.
Pre-sales consultants for major customers/marketing solution qatar whatsapp resource experts, especially pre-sales consultants for major customers or solution experts who provide customized solutions, are trying their best to build their own expert personas in WeChat Moments. The main contents include sharing speeches, customer training, customer on-site work scenes, customer testimonials, signing ceremonies, etc. Agent bosses/WeChat merchants/individual entrepreneurs Agent bosses mainly post transaction contracts, customer on-site customer testimonials, team management, etc. WeChat merchants mainly post product-related information, and individual entrepreneurs will hit a point around their main solutions to repeatedly educate users. Insurance brokers Insurance brokers are the most active type of sales in WeChat Moments. The content they post includes holiday posters, daily signatures, knowledge cards, etc.
provided by the company, as well as daily visits to customers, communication records with customers, and claims records. Although insurance brokers or real estate and home improvement sales are businesses, from the perspective of customer decision-making, family insurance products also need a group decision-making process, which is of reference value for marketing. These people all have a common feature: limited new traffic + transactions rely on trust in individuals. When individuals need to take into account all functions of marketing + sales + service and do not have the energy to create content for public domain platforms, private domain WeChat Moments become the only main battlefield for sales.