Generate Leads with Interactive Surveys
Posted: Mon Jan 06, 2025 10:58 am
From 2016 to 2019, Aurélie Aubert, professor of Information and Communication Sciences at the Sorbonne Nouvelle, explored the behind the scenes of the production of the pure-player, through unpublished interviews and analysis of consultation metrics. Interview. It is difficult to define Brut as its activities are so diverse. What are its characteristic features? Brut was initially a 100% video media, created in a start-up spirit. It was founded in November 2016 by former Canal+ employees: Renaud Le Van Kim, Guillaume Lacroix and Laurent Lucas.
They subsequently diversified their activities: a documentary austria telegram platform – Brut X (editor’s note: a “fiasco”, a project closed in December 2022 “which swallowed up several tens of millions of euros”, according to Télérama ), brand consulting, a live shopping joint venture with Carrefour, brand content . The business model is still groping: they regularly raise funds: $10 million in 2018, $36 million in 2019, $75 million in 2021… (editor’s note: Brut has the support of many shareholders such as James Murdoch, François-Henri Pinault, Luc Besson, Xavier Niel ).
Today, the founders are refocusing on what they know how to do: producing video and distributing it well. Brut has a very extensive data service. They were quite pioneers, one step ahead of the way in which social networks should be used. Brut is 500 million unique visits per month worldwide . How can we explain this success? Brut's founders were inspired by international models, such as NowThis, which successfully launched in the United States in 2012, or AJ+, the first video version aimed at Arab youth, created in 2014 by a television channel well established in the Arabian Peninsula: Al Jazeera.
They subsequently diversified their activities: a documentary austria telegram platform – Brut X (editor’s note: a “fiasco”, a project closed in December 2022 “which swallowed up several tens of millions of euros”, according to Télérama ), brand consulting, a live shopping joint venture with Carrefour, brand content . The business model is still groping: they regularly raise funds: $10 million in 2018, $36 million in 2019, $75 million in 2021… (editor’s note: Brut has the support of many shareholders such as James Murdoch, François-Henri Pinault, Luc Besson, Xavier Niel ).
Today, the founders are refocusing on what they know how to do: producing video and distributing it well. Brut has a very extensive data service. They were quite pioneers, one step ahead of the way in which social networks should be used. Brut is 500 million unique visits per month worldwide . How can we explain this success? Brut's founders were inspired by international models, such as NowThis, which successfully launched in the United States in 2012, or AJ+, the first video version aimed at Arab youth, created in 2014 by a television channel well established in the Arabian Peninsula: Al Jazeera.